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Author: Alan Fyall

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Alan Fyall is Associate Dean of Academic Affairs and Visit Orlando Endowed Chair of Tourism Marketing at the Rosen College of Hospitality Management, and is a member of the University of Central Florida’s National Center for Integrated Coastal Research. His current research interests relate to coastal tourism and destination resilience in Florida and the Caribbean. Alan currently teaches International Tourism Management and Destination Marketing & Management and to date has examined 27 Ph Ds in the UK, India, France, South Africa, Australia, Hong Kong and Malaysia. He has organized a number of international conferences and workshops for academic, professional and governmental audiences and is frequently invited to deliver keynote addresses. He is the editor of Elsevier’s Journal of Destination Marketing & Management and sits on the editorial boards of many leading journals.




55 Ebooks by Alan Fyall

Brian Garrod & Alan Fyall: Tourism Marketing
This innovative and original book provides valuable insights into the interorganisational dynamics of collaboration in tourism marketing. Specific attention is given to global airline alliances, inte …
EPUB
English
DRM
€26.99
Antónia Correia & Metin Kozak: Co-Creation and Well-Being in Tourism
This book offers a wealth of new views and interpretations of well-being in tourism, emphasizing the role that co-creation – the creation or enhancement of value through tourist engagement with …
PDF
English
€149.79
Alan Fyall & Anna Leask: Managing World Heritage Sites
World Heritage Sites are some of the most recognised locations around the world. They include natural sites such as the Grand Canyon and the Great Barrier and cultural ones such as the Pyramids at …
EPUB
DRM
€68.41
Alan Fyall & Anna Leask: Managing World Heritage Sites
World Heritage Sites are some of the most recognised locations around the world. They include natural sites such as the Grand Canyon and the Great Barrier and cultural ones such as the Pyramids at …
PDF
DRM
€68.41
Jane Ali-Knight & Alan Fyall: International Perspectives of Festivals and Events
International Perspectives of Festivals and Events addresses contemporary issues concerning the potential of festivals and events to produce economic, social, cultural and community benefits. …
EPUB
English
DRM
€217.99
Jane Ali-Knight & Alan Fyall: International Perspectives of Festivals and Events
International Perspectives of Festivals and Events addresses contemporary issues concerning the potential of festivals and events to produce economic, social, cultural and community benefits. …
PDF
English
DRM
€218.14
Alan Fyall & Richard Shipway: International Sports Events
This book offers new insight into International Sports Events (ISEs), examining the relationship between sport, tourism and events. It assesses sports events through the lens of both sports participa …
EPUB
DRM
€57.49
Alan Fyall & Richard Shipway: International Sports Events
This book offers new insight into International Sports Events (ISEs), examining the relationship between sport, tourism and events. It assesses sports events through the lens of both sports participa …
PDF
DRM
€57.60
John Fletcher & Alan Fyall: Tourism: Principles & Practice
The full text downloaded to your computer With e Books you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends e Books are downloaded …
PDF
English
DRM
€47.20
Isabelle Frochot & Alan Fyall: Marketing for Tourism and Hospitality
The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative …
EPUB
English
DRM
€56.08
Isabelle Frochot & Alan Fyall: Marketing for Tourism and Hospitality
The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative …
PDF
English
DRM
€55.97
Antonia Correia & Alan Fyall: Marketing Places and Spaces
Marketing Places and Spaces’ covers a broad range of issues that hospitality and tourism executives will benefit from addressing, but frequently forget to do so. To provide an indication of the broad …
EPUB
English
DRM
€125.97
Alan Fyall & Brian Garrod: Contemporary Cases in Tourism
Contemporary Cases in Tourism: Volume 1 presents 11 international case studies, collected under the headings of marketing tourism, sustainable tourism and niche tourism. Specific cases include: …
PDF
English
DRM
€130.70
Keirle: ‘This Other Eden’: Marketing the National Botanic Garden of Wales
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the …
PDF
English
DRM
€9.97
Alan Fyall & Ian Jones: South Africa 2010: Leveraging Nation Brand Benefits from the FIFA World Cup
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the …
PDF
English
DRM
€10.02
Nick Ashill & Paul Williams: Definitely Dubai: Destination Branding in Action
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the …
PDF
English
DRM
€10.00
Brian Garrod & Anna Leask: Visitor Management at a World Heritage Site: Skara Brae Prehistoric Village
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the …
PDF
English
DRM
€9.97
Brian Garrod & Stefan Gossling: Tourism, Climate Change and Carbon Management: Three Case Studies
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the …
PDF
English
DRM
€9.98
Janet Dickinson & Les Lumsden: Slow Travel: European Cycle Tourism
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the …
PDF
English
DRM
€10.00
Brian Garrod: Diversification into Farm Tourism: Case Studies from Wales
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the …
PDF
English
DRM
€10.00
Simon Hudson: Bumps for Boomers: Marketing Sport Tourism to the Aging Tourist
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the …
PDF
English
DRM
€9.97
Carl Cater: Community Involvement in Trekking Tourism: The Rinjani Trek Ecotoourism Programme, Lombok, Indonesia
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the …
PDF
English
DRM
€9.93
Anna Leask: World Heritage Site Designation: New Lanark World Heritage Site, Scotland
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the …
PDF
English
DRM
€9.97
Alan Fyall & Brian Garrod: Contemporary Cases in Sport
Contemporary Cases in Sport: Volume 1 examines 12 international cases under the sections of policy and politics, impacts and legacy, and identity and experiences. Cases include: the economics of …
PDF
English
DRM
€130.88
Alan Fyall & Patrick Legoherel: Revenue Management for Hospitality and Tourism
Written by leading academic and industry experts actively engaged in revenue management, research and teaching this is a new and original treatment of the whole field for students and professionals. …
PDF
English
DRM
€47.58
Alan Fyall & Brian Garrod: Contemporary Cases in Heritage Tourism
Contemporary Cases in Heritage Tourism: Volume 1 examines 9 international cases under the sections of Managing Heritage Sites, World Heritage Sites, and Heritage Tourism. Cases include: Festivals as …
PDF
English
DRM
€130.64
Joan Henderson: Singapore’s Little India: Ethnic Districts as Tourist Attractions
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the …
PDF
English
DRM
€10.02
Amos & Daniel H. Olsen: Managing Religious Heritage Attractions: The Case of Jerusalem
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the …
PDF
English
DRM
€10.05
McIntosh & Ashley R. Puriri: Indigenous Tourism and Heritage: A Maori Case Study
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the …
PDF
English
DRM
€10.02
Krzysztof Chuchra & David Hicks: Role of Edinburgh World Heritage in Managing a World Heritage City
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the …
PDF
English
DRM
€9.95
I-Ling Kuo & Peter Mason: Managing Megalithic Monuments: A Comparative Study of Interpretation Provision at Stonehenge and Avebury
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the …
PDF
English
DRM
€9.96
Robert Shepherd: Heritage as a Development Resource in China: A Case Study in Heritage Preservation and Human Rights
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the …
PDF
English
DRM
€9.93
Stephen Boyd: Causeway Coastal Route and Saint Patrick’s Trail: Heritage Tourism Route Development in Northern Ireland
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the …
PDF
English
DRM
€9.99
Mary Beth Gouthro: Big Pit and Cape Breton: Finding Meaning in Constructs of Industrial Heritage
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the …
PDF
English
DRM
€9.94
Kevin Hannam: Mobilities of Living History: A Case Study of Viking Heritage
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the …
PDF
English
DRM
€10.05
Tom Hinch: Canadian Sport Tourism Alliance and Stakeholder Engagement
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the …
PDF
English
DRM
€10.04
Tim Breitbarth: Scoring Strategy Goals: Measuring Corporate Social Responsibility in Professional Football
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the …
PDF
English
DRM
€9.97
ShiNa LI: Economics of International Sports Events
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the …
PDF
English
DRM
€9.98
Marg Deery & Leo Jago: Resident Impacts of Sport Events
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the …
PDF
English
DRM
€9.94
Nancy Stevenson: Cultural Programmes for Sporting Mega Events
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the …
PDF
English
DRM
€9.93
Amanda Miller: Active Sport Tourism
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the …
PDF
English
DRM
€9.98
Katherine King: Sport Identities
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the …
PDF
English
DRM
€9.96
Sean Gammon: Nostalgia and Sport
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the …
PDF
English
DRM
€9.97
Richard Wright: Personal Mobilities & Professional Movements in Sport
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the …
PDF
English
DRM
€9.95
Luisa Andreu & Alan Fyall: Marketing Innovations for Sustainable Destinations
The combined forces of growing competition, changing patterns of consumption, environmental factors and slowing economic growth mean that the next decade will provide a challenging environment for …
PDF
English
DRM
€130.88
Antonia Correia & Alan Fyall: Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context
Culture is the entangling web of symbols, sounds, rituals, rites and practices by which we become persons and by which we can grow. Culture is often the reason for travel, and both bargain and …
PDF
English
DRM
€47.26
Alan Fyall & Brian Garrod: Tourism Marketing
This innovative and original book provides valuable insights into the interorganisational dynamics of collaboration in tourism marketing. Specific attention is given to global airline alliances, …
PDF
English
DRM
€24.95
Michael B. (University of Surrey, UK) Duignan: Managing Events, Festivals and the Visitor Economy : Concepts, Collaborations and Cases
This edited text, intended to support a research-informed approach to learning and teaching, presents an array of concepts, collaborations and in-depth cases related to managing events, festivals and …
PDF
English
DRM
€49.77
Michael B. (University of Surrey, UK) Duignan: Managing Events, Festivals and the Visitor Economy : Concepts, Collaborations and Cases
This edited text, intended to support a research-informed approach to learning and teaching, presents an array of concepts, collaborations and in-depth cases related to managing events, festivals and …
EPUB
English
DRM
€49.74
Alan Fyall & Brian Garrod: Managing Visitor Attractions
Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. The third edition of this successful …
PDF
English
DRM
€56.53
Alan Fyall & Brian Garrod: Managing Visitor Attractions
Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. The third edition of this successful …
EPUB
English
DRM
€56.26
Antonia Correia & Alain Decrop: Sustainable and Collaborative Tourism in a Digital World
This book features a selection of the best papers presented during the 8th ATMC (Advances in Tourism Marketing Conference) of 2019. With contributions from internationally regarded academic experts, …
PDF
English
DRM
€47.33
Mike Morgan & Ashok Ranchhod: Marketing in Travel and Tourism
Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and …
EPUB
English
DRM
€68.35
Mike Morgan & Ashok Ranchhod: Marketing in Travel and Tourism
Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and …
PDF
English
DRM
€68.74