Author: Alan Mitchell

Alan Mitchell is a leading marketing journalist with a track record of challenging writing in a wide range of publications, including the “seminal” book Right Side Up: Building Brands in the Age of the Organized Consumer (Harper Collins Business, 2001). Andreas W. Bauer is Head of Roland Berger Strategy Consultants” global Consumer Goods and Retail Competence Center. He is a renowned speaker on consumer strategies at industry conferences and author of several books including Success 2000 Plus. Dr. Gerhard Hausruckinger is a partner at Roland Berger Strategy Consultants specializing in consumer-facing industries and co-head of the firm”s Consumer Goods and Retail Competence Center. He is widely recognized as thought-leader for innovative growth strategies in the FMCG industry.