Ebook > Social Sciences > Economy > Andreas Herrmann & Frank Huber: Produktmanagement (ePUB)

Andreas Herrmann & Frank Huber
Produktmanagement
Grundlagen – Methoden – Beispiele

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Cover of Andreas Herrmann & Frank Huber: Produktmanagement (ePUB)

Zurzeit gibt es im Bereich Marketing kaum ein Themengebiet, bei welchem die Praxis so nach Anregungen aus der Wissenschaft sucht wie im Produktmanagement. Andreas Herrmann und Frank Huber erläutern detailliert Strategien und Techniken des Produktmanagements. Alle Kapitel folgen einer einheitlichen Grundstruktur: betriebswirtschaftlich relevante Problemstellung, kurze theoretische Grundlage, Diskussion von Lösungsansätzen, Veranschaulichung durch Beispiele.

Neu in der 3. Auflage
In der 3. Auflage wurden alle Kapitel überarbeitet. Ferner wurden die Themenbereiche Design und Online-Konfiguration ergänzt.

€49.70

Language German ● Format EPUB ● ISBN 9783658000042 ● Publisher Springer Fachmedien Wiesbaden ● Published 2013 ● Downloadable 3 times ● Currency EUR ● ID 6339808 ● Copy protection Adobe DRM

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