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Author: Ann Arbor, USA) Krishna Aradhna (University of Michigan

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3 Ebooks by Ann Arbor, USA) Krishna Aradhna (University of Michigan

Aradhna (University of Michigan, Ann Arbor, USA) Krishna: Sensory Marketing
What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers’ senses and affects their behaviors. In this edited book, the …
EPUB
DRM
€59.71
Aradhna (University of Michigan, Ann Arbor, USA) Krishna: Sensory Marketing
What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers’ senses and affects their behaviors. In this edited book, the …
PDF
DRM
€59.71