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Anne Peirson-Smith & Joseph H. Hancock II 
Transglobal Fashion Narratives 
Clothing Communication, Style Statements and Brand Storytelling

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Everywhere we look, people are using fashion to communicate self and society – who they are, and where they belong. Transglobal Fashion Narratives presents an international, interdisciplinary analysis of those narratives. Moving from sweatshop to runway, page to screen, camera to blog and artist to audience, the book examines fashion as a mediated form of content in branding, as a literary and filmic device, and as a personal form of expression by industry professionals, journalists and bloggers.

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Table of Content


Introduction: Communicating Transglobal Fashion Narratives

Anne Peirson-Smith and Joseph H. Hancock II


Section 1: Clothing Communication: Fashion as Written/Image

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Chapter 1: Fashioning Adaptations: Anna Karenina on Screen

Pamela Church Gibson


 


Chapter 2: The Desire for Change and Contrast: Fashion in Soviet Films between 1956 and 1985

Julia Hargassner


 


Chapter 3: The Sad Fortunes of ‘Stylish Things’: George Eliot and the Languages of Fashion

Royce Mahawatte


 


Chapter 4: Oscar Wilde and the Philosophy of Fashion

Colin Cavendish-Jones


 


Chapter 5: Lolita through the Looking Glass: Alice, the Japanese Lolita Subculture and the Lolita Complex


Kathryn A. Hardy Bernal


 


Chapter 6: Sewing Manuals in 1950s China: Socialist Narratives and Dress Patterns from New Democracy to Socialist Transformation

Antonia Finnane


 


Section 2: Style Statements: Fashioning Identity

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Chapter 7: The Emperor’s New Clothes Revisited: On Critical Fashion, Magical Thinking and Fashion as Fiction


Efrat Tseëlon


 


Chapter 8: From Tradition to Fantasy: National Costume for Puerto Rican Miss Universe Contestants

José Blanco F. and Raúl J. Vázquez-López


 


Chapter 9: From Iconography to Inspiration: Australian Indigenous References in Contemporary Fashion

Jennifer Craik


 


Chapter 10: In Your Face: Masculine Style Stories and the Fashionable Beard

Maria Mackinney-Valentin and Trine Brun Petersen


 


Chapter 11: Becoming Animal, Becoming Free: Re-Reading the Animalistic in Fashion Imagery

Louise Wallenberg


 


Chapter 12: Fragile Fashion: The Paper Dress as Art and Visual Consumption

Viveka Kjellmer


 


Chapter 13: ‘O Brave New World That Hath Such Costumes in It’: An Examination of Cosplay as Fantastical Performance

Anne Peirson-Smith


 


Section 3: Brand Storytelling: Commodified Fashion Tales

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Chapter 14: ‘Paris of the East’? Collapsing Fashion Capitals through Fashion Photography of Shanghai and Hong Kong

Jess Berry


 


Chapter 15: Weaving Fashion Stories in Shanghai: Heritage, Retro and Vintage Fashion in Modern Shanghai

Natascha Radclyffe-Thomas


 


Chapter 16: X Marks the Spot: The Phenomena of Visuality and Brandscaping as Material Culture

Demetra Kolakis


 


Chapter 17: Cargo Pants: The Transnational Rise of the Garment that Started a Fashion War

Joseph H. Hancock II


 


Chapter 18: Cool Japan: Fashion as a Vehicle of Soft Power

Tets Kimura

About the author

Joseph H. Hancock II is professor at Drexel University, Philadelphia, and edits the journal Fashion, Style & Popular Culture.
Language English ● Format EPUB ● Pages 360 ● ISBN 9781783208456 ● File size 5.0 MB ● Editor Anne Peirson-Smith & Joseph H. Hancock II ● Publisher Intellect Books Ltd ● City Bristol ● Country GB ● Published 2018 ● Downloadable 24 months ● Currency EUR ● ID 6425004 ● Copy protection Adobe DRM
Requires a DRM capable ebook reader

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