Jeffrey L. Cruikshank is an author or coauthor of many books, including Shaping the Waves: A History of Entrepreneurship at Harvard Business School. Arthur W. Schultz is a veteran ad agency executive who once headed Foote Cone & Belding, the successor agency to Albert Lasker”s Lord & Thomas.
1 Ebooks by Arthur W. Schultz
Jeffrey L. Cruikshank & Arthur W. Schultz: The Man Who Sold America
We live in an age of persuasion. Leaders and institutions of every kind–public and private, large and small–must compete in the marketplace of images and messages. This has been true since the ad …
EPUB
English
DRM
€30.99
