C. A. Alvarez & A. R. Smith 
Cancer Control 
Proceedings of the 12th International Cancer Congress, Buenos Aires, 1978

Advances in Medical Oncology, Research and Education, Volume II: Cancer Control covers the proceedings of the 12th International Cancer Congress, held in Buenos Aires in 1978. The text aims to present concerns related to cancer and its prevention and patient rehabilitation. The book first discusses cancer education, including the rationale of educating people about cancer; teaching materials and its development and evaluation; oncology teaching; evaluation of cancer education; and the role of mass communication media. The second part of the book explains the cancer campaign. This part emphasizes the need to reach the unreachable audience who are in need of cancer awareness. The text then goes on discussing cancer diagnosis and impact. The last part is devoted to monitoring cancer, including how to process data gathered in studying cancer. The selection will be invaluable to medicine and biology students, specializing in the study and treatment of cancer. Medical practitioners and researchers interested in cancer study will also benefit from the book. The text also caters communication specialists, as the book gives practical insights into the use of media in educating people.