Chuck Pettis 
Technobrands 
How to Create & Use “Brand Identity” to Market, Advertise & Sell Technology Products

In Techno Brands, Chuck Pettis introduces the first published step-by-step process for building brands. While modern day branding has been around for more than a centuryeverybody knows the power of names such as Coca-Cola, Microsoft, GE, Disney, Intel, or Nokiavery few people know the secrets of branding and how to successfully apply branding.

Filled with examples and insights from successful technology marketers, such as Hewlett-Packard, Microsoft, and Intel, Techno Brands describes every step in the branding process, including: market research, creating the brand identity, applying the brand, and creating successful brand names.

While written from a technology product perspective, the proven branding process in Techno Brands has been applied to consumer brands and non-profit organizations, with great success.


Chuck Pettis has written an important book on a subject of great significance to technology companies of all types. Those who dont grasp the meaning and value of the brand assets can only hope their competitors are equally nave.
Roy E. Verley, Director, Corporate Communications, Hewlett-Packard

Building strong brands is the only way to ensure enduring profitable growth. If this is your goal, read Techno Brands.
Larry Light, President & CEO, Arcature Corporation

About the author

Chuck Pettis is President of Brand Solutions, Inc. (www.brand.com), a leading brand consulting and market research firm located in Bellevue, Washington. Brand Solutions clients include: Microsoft, Nokia, Hewlett-Packard, Nortel Networks, REI, Simon, Sun Microsystems, and many others, including numerous emerging companies and environmental organizations. Contact Chuck Pettis at 425-637-8777 or email: cpettis@brand.com.