David Hodgson 
The Little Book of Charisma 
Applying the Art and Science

Charisma=C, Art=A, Science=S, Practice=P The most skillful performers and communicators understand and apply the best of art and science. You can either use this knowledge to enhance your own communication skills (to Jedi Master standard) or to be more aware of the techniques deployed by those seeking to influence you. The book is a breathless, informative and funny journey through factors contributing to excellence in communication, from the six rules of influence, creating a powerful performance, constructing speeches, how to avoid being manipulated by advertisers, steering clear of the arrogance trap, which emotions to build in an audience (and in which order).

About the author

Since establishing Independent Thinking 25 years ago, Ian Gilbert has made a name for himself across the world as a highly original writer, editor, speaker, practitioner and thinker and is someone who the IB World magazine has referred to as one of the world’s leading educational visionaries.The author of several books, and the editor of many more, Ian is known by thousands of teachers and young people across the world for his award-winning Thunks books. Thunks grew out of Ian’s work with Philosophy for Children (P4C), and are beguiling yet deceptively powerful little philosophical questions that he has created to make children’s – as well as their teachers’ – brains hurt.Ian’s growing collection of bestselling books has a more serious side too, without ever losing sight of his trademark wit and straight-talking style. The Little Book of Bereavement for Schools, born from personal family experience, is finding a home in schools across the world, and The Working Class – a massive collaborative effort he instigated and edited – is making a genuine difference to the lives of young people from some of the poorest backgrounds.A unique writer and editor, there is no other voice like Ian Gilbert’s in education today.