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Instaread Summaries 
Summary of Blue Ocean Strategy 
by W. Chan Kim and Renée A. Mauborgne | Includes Analysis

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Summary of Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne | Includes Analysis

 

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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant is the 2015 update to the classic business strategy text of the same name originally published in 2005. The text offers a practical handbook to business students and entrepreneurs who wish to rise above the fray of the competition, become pioneers in previously uncharted market territory, and gain access to impressive growth opportunities and an untapped customer base.

Most businesses make the mistake of focusing on their competitors when developing strategies. A “blue ocean” business, on the other hand, focuses on how to create new value for customers, the base of which may be people who are not yet customers of this business’ core industry. The term “blue ocean” is derived from the idea that an area of unexplored market space is like the clear, blue waters of an undisturbed portion of ocean…

 

PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book.

 

Inside this Instaread Summary of Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne | Includes Analysis

 



  • Overview of the Book

  • Important People

  • Key Takeaways

  • Analysis of Key Takeaways


 


About the Author


With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. 

€4.49
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Sprache Englisch ● Format EPUB ● Seiten 38 ● ISBN 9781683784500 ● Dateigröße 0.7 MB ● Verlag Instaread, Inc ● Erscheinungsjahr 2019 ● Ausgabe 1 ● herunterladbar 24 Monate ● Währung EUR ● ID 5037956 ● Kopierschutz Adobe DRM
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