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Manfred Bruhn & Britta Murmann
Nationale Kundenbarometer
Messung von Qualitat und Zufriedenheit

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Basierend auf der Stärken/Schwächen-Analyse bestehender Nationaler Kundenbarometer entwickeln die Autoren ein Kausalmodell für ein Schweizer Barometer, das fundierte und eindeutige Aussagen über Einflußfaktoren und Wirkungsweisen der Kundenzufriedenheit ermöglicht.

€35.30

Sprache Deutsch ● Format PDF ● ISBN 9783663108771 ● Verlag Gabler Verlag ● Erscheinungsjahr 2013 ● herunterladbar 3 mal ● Währung EUR ● ID 6353246 ● Kopierschutz Adobe DRM

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