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Manfred Bruhn & Heribert Meffert
Handbuch Dienstleistungsmanagement
Von der strategischen Konzeption zur praktischen Umsetzung

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Cover von Manfred Bruhn & Heribert Meffert: Handbuch Dienstleistungsmanagement (PDF)

Dieses Handbuch greift die zentralen Fragestellungen von Dienstleistern auf und präsentiert sie in kompakter, fundierter und gut lesbarer Form.

Berücksichtigung findet auch der Aspekt, dass Dienstleistungen und Kundenzufriedenheit nicht um jeden Preis gemanagt werden sollten, sondern auch die Verbindung zur Unternehmensprofitabilität im Blickpunkt stehen muss.

€42.37

Sprache Deutsch ● Format PDF ● ISBN 9783322965035 ● Herausgeber Manfred Bruhn & Heribert Meffert ● Verlag Gabler Verlag ● Erscheinungsjahr 2013 ● herunterladbar 3 mal ● Währung EUR ● ID 6312461 ● Kopierschutz Adobe DRM

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