Prof. Dr. Rudolf Grünig is Professor of Business Administration at the University of Fribourg and Lecturer in Strategic Management in various postgraduate programs in Switzerland and abroad. He is also member of the Board or strategy consultant for different Swiss companies.
Prof. Dr. Dirk Morschett holds the Chair for International Management – Liebherr/Richemont Endowed Chair at the University of Fribourg, Switzerland. He also teaches in various postgraduate programs in Switzerland and abroad.
23 Ebooks by Dirk Morschett
Rudolf Grünig & Dirk Morschett: Developing International Strategies
The internationalization of the human society and mainly of the economy will continue. It will create threats but also big opportunities to most companies. This is where the book makes its …
PDF
English
€60.98
Hanna Schramm-Klein & Thomas Foscht: European Retail Research
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail …
PDF
English
€53.49
Thomas Foscht & Dirk Morschett: European Retail Research
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail …
PDF
English
€53.49
Thomas Foscht & Dirk Morschett: European Retail Research
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail …
PDF
English
€53.49
Rudolf Grünig & Dirk Morschett: Developing International Strategies
This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of …
PDF
English
€53.49
Joachim Zentes & Bernhard Swoboda: Handbuch Handel
Der Wettbewerb im Handel ist durch vielfache Herausforderungen geprägt, sei es durch neue Geschäftsmodelle, durch neue Konkurrenten und Kooperationspartner oder neue elektronische Formate. Im „Handbu …
PDF
German
€89.91
Bernhard Swoboda & Dirk Morschett: European Retail Research
Fifteen years after its commercial launching, the Internet has become the second most imp- tant distribution channel (after high street retailing) and a major source of customer infor- tion and …
PDF
English
€53.49
Peter Schnedlitz & Dirk Morschett: European Retail Research
The discussion about Multi-Channel-Systems in retail business might not be new – but it has gained momentum against the background of consolidations and mergers, the devel- ment of information and …
PDF
English
€53.49
Dirk Morschett: Institutionalisierung und Koordination von Auslandseinheiten
Die internationale Unternehmenstätigkeit hat insbesondere in den beiden letzten Dekaden des 20. Jahrhunderts eine enorme Bedeutung erlangt. Zunehmend wird daher – zum Teil auch mit Skepsis – von der …
PDF
German
€74.62
Dirk Morschett: Retail Branding und Integriertes Handelsmarketing
Dirk Morschett entwickelt ein umfassendes Wirkungsmodell, das Einflussfaktoren auf den Markenwert eines Handelsunternehmens sowie den Einfluss der Marke auf das Kaufverhalten der Konsumenten …
PDF
German
DRM
€38.43
Dirk Morschett & Bernhard Swoboda: Kooperationen, Allianzen und Netzwerke
In über 50 Beiträgen beschäftigen sich Wissenschaftler mit den verschiedenen Facetten der zwischenbetrieblichen Kooperation. Dabei werden die theoretische Fundierung sowie die Formen und …
PDF
German
DRM
€42.37
Dirk Morschett & Hanna Schramm-Klein: Strategic International Management
A compact overview of the most relevant concepts and developments in International Management. The various strategy concepts of internationally active companies and their implementation in practice …
PDF
English
DRM
€74.78
Dirk Morschett & Hanna Schramm-Klein: Strategic Retail Management
This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional …
EPUB
English
DRM
€81.22
Dirk Morschett & Hanna Schramm-Klein: Strategic International Management
The first edition of thisbookhas beensold within less than one year so that a second edition became necessary. In this second edition, all chapters have been updated, all case studies revised and …
PDF
English
DRM
€44.70
Dirk Morschett & Bernhard Swoboda: Fallstudien zum Internationalen Management
In 57 realen Fallstudien werden die vielfachen Facetten der internationalen Unternehmenstätigkeit vorgestellt. Die didaktisch geschickt aufbereiteten Fallstudien decken die zentralen Bereiche des …
PDF
German
DRM
€56.18
Dirk Morschett & Hanna Schramm-Klein: Strategic International Management
Over the lastfew decades, international activities of companies have gained dramatically in importance. Empirical evidence for this statement can be found, for instance, in the rapid growth of world …
PDF
English
DRM
€42.60
Dirk Morschett & Hanna Schramm-Klein: Strategic Retail Management
Retailing is becoming consistently more important in economic terms. This becomes evident when looking at the development of many individual countries, in Europe, America and Asia. In highly …
PDF
English
DRM
€33.67
Rudolf Grünig & Richard Kühn: Strategieplanungsprozess
Die strategische Planung ist eine zentrale unternehmerische Aufgabe. Sie dient dazu, das Unternehmen an Umfeldveränderungen anzupassen und es proaktiv weiterzuentwickeln. Die strategische Planung …
PDF
German
€74.99
Rudolf Grünig & Richard Kühn: Procédé de planification stratégique
La planification stratégique est une tâche entrepreneuriale importante. Elle permet à l’entreprise de s’adapter aux évolutions de l’environnement et de se développer de manière proactive. La …
PDF
French
€74.99
Rudolf Grünig & Richard Kühn: The Strategy Planning Process
Strategic planning is an essential task that helps companies adapt to changes in the environment and to develop proactively. Accordingly, the goal of strategic planning is to ensure companies’ surv …
PDF
English
€53.49
