Dr. Arvind Kumar 
Encyclopaedia Of Digital Media And Communication Technology (Sting Operations) 

Media technology has made communicating increasingly easier as time has passed throughout history. Today, children are encouraged to use media tools in school and are expected to have a general understanding of the various technologies available. The internet is arguably one of the most effective tools in media for communication. Tools such as e-mail, MSN, Facebook etc., have brought people closer together and created new online communities. However, some may argue that certain types of media can hinder face-to-face communication and therefore can result in complications like identity fraud. In a large consumer-driven society, electronic media and print media are important for distributing advertisement media. More technologically advanced societies have access to goods and services through newer media than less technologically advanced societies. These volumes will quench the thirst of knowledge in the field of journalism and mass media is the sincere hope of the author. If it prove to be of little value to the readers all efforts and hardships of the author will amply be awarded.