4 Ebooks by Dr Kevin Lane Keller
Tony Aperia & Mats Georgson: Strategic Brand Management
‘Over the last 25 years, hundreds, perhaps even thousands, of books have appeared on the subject of brands and branding but Strategic Brand Management by Keller, given a global reach by Aperia and …
PDF
English
DRM
€54.88
Swee Hoon Ang & Kevin Lane Keller: Marketing Management, An Asian Perspective
The full text downloaded to your computer With e Books you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends e Books are downloaded …
PDF
English
DRM
€54.79
Mairead Brady & Malcolm Goodman: Marketing Management
Strengthen your understanding of the principles of marketing management with this bestselling text. Marketing Management, 4th edition, European Edition, by Philip Kotler, Kevin Lane Keller, Mairead …
PDF
English
DRM
€54.99
Kevin Lane Keller & Vanitha Swaminathan: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks …
PDF
English
DRM
€54.99
