Émile Coué 
Self Mastery Through Conscious Autosuggestion 

In ‘Self Mastery Through Conscious Autosuggestion’ by Émile Coué, readers are introduced to the power of positive thinking and self-improvement through the practice of conscious autosuggestion. Coué’s book, written in a clear and instructive style, delves into the concept of harnessing one’s internal thoughts and beliefs to achieve personal growth and success. Drawing on Coué’s experience as a pharmacist and hypnotist, the book provides practical techniques for using autosuggestion to overcome fears, bad habits, and negative attitudes. Coué’s work is a landmark in the field of self-help literature, influencing later thinkers such as Norman Vincent Peale and Napoleon Hill. Self Mastery Through Conscious Autosuggestion is a timeless classic that continues to inspire readers to take control of their own destinies and lead fulfilling lives through the power of positive thinking and mental imagery.

About the author

Émile Coué (1857–1926) was a distinguished French psychologist and pharmacist who pioneered the therapeutic use of autosuggestion. His profound influence on the field of psychology stemmed from his belief in the power of the human mind to effect self-improvement and healing. Coué’s seminal book, ‘Self Mastery Through Conscious Autosuggestion, ‘ underscores his method, developed through years of clinical observation and engagement with patients. The book provides insights into his doctrine that optimistic, self-directed thought patterns can lead to enhanced mental and physical health. His approach, while gentle, is underpinned by the affirmation ‘Every day, in every way, I’m getting better and better, ‘ illustrating Coué’s conviction that the repetition of positive statements can strengthen the will and bring about self-transformation. Though his methods were sometimes met with skepticism among contemporaries, his legacy endures in the realm of psychotherapy and self-help, foretelling modern cognitive and behavioral therapies. Coué’s commitment to a literary style that was accessible rather than arcane helped disseminate his psychological concepts beyond the confines of academia into the broader public consciousness, contributing to the popular psychology movement of the early 20th century.