John Racine is recognized as one of the most knowledgeable and sought after business and human resources strategists.
In Rapid Business Acceleration Through Human Relationships, you will discover simple yet effective strategies to grow ANY business no matter what industry you are in or the size of your business now. Without customers, no business can exist and through unique insights and practical application of the techniques in Rapid Business Acceleration Through Human Relationships, you will immediately see a marked increase in your revenues and profits.
There are only 3 ways you can grow ANY business and each of the 3 ways in discussed in detail so you can make a major impact on your business and ultimately on the quality of your life.
Just a few of the things you’ll learn in this easy-to-read, easy-to-understand book include, how to:
- Profitably attract more quality customers so you can effortlessly grow your business
- Ethically exploit your customers maximum financial potential to increase your Return on Investment(ROI)
- Convert your customers into Advocates and Raving Fans who actively and enthusiastically refer you to others, reducing the cost to acquire customers even more
- Keep your quality customers for life minimizing the churn which cripples unprepared businesses
- Understand and capitalize on the motives that compel people to make buying decisions allowing you to easily speak to your customers hidden desires and needs
- Determine how much you can afford to spend to get a new customer and to retain your current customers so you know down to the penny what your costs and profits will be
- Set you and your business apart from any and all competition making you the ONLY logical choice
- And much more…
Table of Content
Table of Contents
Dedication v
Introduction 1
Increasing Your Effectiveness 2
Exposure To New Ideas 3
How We Retain Information 4
Five Steps Of Learning And Retention 6
Action Makes the Difference 9
The Business You’re In 11
Achieving Outstanding Business Success 16
What Failures Don’t Like to Do 17
Eight Personal Qualities For Success 19
Six Personal Abilities Help Guarantee Results 31
How Do Your Customers See You? 37
Five Types Of Salespeople 38
How Do Your Customers See You? 44
What Your Customers Really Want 45
Products and Services, or Advice? 47
How Much Are You Worth? 50
Three Keys For Success 51
Obtaining Superior Rewards 52
Guaranteeing Business Success 53
The Law Of Unlimited Abundance 56
Disney’s Law Can Work For You! 57
You Reap What You Sow 58
The Customer Signs Your Paycheck 59
Why People Buy 61
People Buy For The Benefits 62
Motives For Buying 63
The Loyalty Of The Customer 68
The Main Purpose Of Your Business 71
Knowing How To Profitably Attract Quality Customers 72
Ethically Exploit Their Maximum Financial Potential 72
Convert Your Customers To Advocates Who Actively And Enthusiastically Refer You To Others 73
Keep Your Customers For Life 74
The Four Primary Ways To Grow Your Business 77
Get More Customers 78
Get Your Customers To Make Larger Average Purchases 84
Get Your Customers To Buy From You More Often 89
Extend Your Customers’ “Average Buying Lifetime” 92
How Much Are Your Customers Really Worth? 101
Knowing The Value Of Your Customers Influences The Way You Treat Them 104
Knowing The Value Of Your Customers Influences How Much You Can Spend To Get A New One, Or Keep An Existing One 106
Epilogue 115
1. EVALUATION 115
2. RESEARCH 116
3. PERSONALIZATION 116
4. IMPLEMENTATION 117
5. REVIEW 117
GO FOR IT! 118
About the author
John Racine is an entrepreneur, author, and new human resources expert who has worked with some of the largest and most recognized names in the world including: The Walt Disney Company, The Boy Scouts of America, Marriott, Subway, Hilton, Enterprise, Quizno’s, Sheraton, Aaron’s as well as a host of online and offline business owners.Combining unique insights on business operations along with a strong background in human resources, John has made a major positive impact on each organization he has worked or consulted with.
John is a sought-after public speaker who leaves his audience inspired, entertained, and armed with strategic tools to explode their business.
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