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Places and Possibilities.- Facts and Figures.- Senses and Sensualities.- Stories and Situations.- Critiques and Consequences. ​
edited by Stephan Sonnenburg & Laura Baker

Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. Branded spaces emplace agents like consumers or other stakeholders to have an experience that is in multisensual association with a brand. In a fast changing world, branded spaces are becoming lighthouses for brands, for their image and for their relationship to agents. Additionally, the editors and contributors often use a story-like framework to explore how branded spaces are approached as well as to what degree they afford success. Management, branding, marketing, sociology, psychology, and philosophy are some of the disciplines that deal with branded spaces. To address the complexity and the multidisciplinary challenge of branded spaces, this topic is approached via different categories: places and possibilities, facts and figures, senses and sensualities, stories and situations as well as critiques and consequences.

Format
PDF-ebook
Language
english 
Age
02-99
Pages
278
File Size
7.1 MB
retrievable
24 months after purchase
Copy Protection
Adobe DRM
Publisher
Springer Fachmedien Wiesbaden GmbH
place of publication
Wiesbaden/DE
Edition
Published
Product No.
DG2685406

'Branded Spaces' by Stephan Sonnenburg & Laura Baker is a digital PDF ebook for direct download to PC, Mac, Notebook, Tablet, iPad, iPhone, Smartphone, eReader - but not for Kindle. A DRM capable reader equipment is required.

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