Ebook > Ciencias sociales > Economía > Ramas individuales > Jens Diehlmann & Joachim Häcker: Automobilmanagement (PDF)

Jens Diehlmann & Joachim Häcker
Automobilmanagement
Die Automobilhersteller im Jahre 2020

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Portada de Jens Diehlmann & Joachim Häcker: Automobilmanagement (PDF)

Die Autoren zeigen die gesamte betriebswirtschaftliche automobile Wertschöpfungskette auf und analysieren alle Elemente dieser Wertschöpfungskette kapitelweise unter dem Blickwinkel finanzwirtschaftlicher Spezifika. Aktuelle Trends im Bereich neuer Mobilitätskonzepte, industrieübergreifender strategischer Allianzen sowie Anforderungen an die Produkteinführung insbesondere in den BRIC-Staaten werden als wesentliche Themen innerhalb der globalen Automobilindustrie beleuchtet. Der Band stellt die Verbindung zwischen Wissenschaft und Praxis im Automobilsektor her und kann als Lehrbuch mit gleichzeitig hohem Praxisbezug eingesetzt werden.

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Idioma Alemán ● Formato PDF ● ISBN 9783486704686 ● Tamaño de archivo 12.8 MB ● Editorial De Gruyter ● Ciudad Berlin/München/Boston ● Publicado 2010 ● Edición 1 ● Descargable 24 meses ● Divisa EUR ● ID 6314542 ● Protección de copia Adobe DRM

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