Ebook > Ciencias sociales > General > Martin Gentischer: Museumsmarketing (PDF)

Martin Gentischer
Museumsmarketing
Fallstudie am Beispiel des Stuttgarter Stadtmuseums

Soporte

Portada de Martin Gentischer: Museumsmarketing (PDF)

Martin Gentischer befasst sich mit der Erstellung eines möglichst lückenlosen Marketingkonzepts für ein neu entstehendes Stadtmuseum auf der Basis aktueller wissenschaftlicher Erkenntnisse und Erfahrungen aus den Bereichen Kultur- und Museumsmarketing. Besondere Konzentration gilt den Möglichkeiten der Zielgruppensegmentierung und den Kommunikationsmaßnahmen, darunter auch der praktischen Auseinandersetzung mit Social Media.

€24.27

Sobre el autor

Martin Gentischer M.A. studierte Pädagogik, Italianistik und Kulturmanagement in Stuttgart, Florenz und Kaiserslautern. Er ist seit einigen Jahren im Museumsbereich tätig.

Idioma Alemán ● Formato PDF ● Páginas 103 ● ISBN 9783531187617 ● Tamaño de archivo 1.7 MB ● Editorial VS Verlag für Sozialwissenschaften ● Ciudad Wiesbaden ● País DE ● Publicado 2011 ● Descargable 24 meses ● Divisa EUR ● ID 2250314 ● Protección de copia DRM social

Más ebooks del mismo autor / Editor

Martin Gentischer

123.199 Ebooks en esta categoría

Portada de Catherine A. (Fitchburg State University) Buell & Bonnie (Bates College) Shulman: Mathematics for Social Justice

Catherine A. (Fitchburg State University) Buell & Bonnie (Bates College) Shulman: Mathematics for Social Justice

Mathematics instructors are always looking for ways to engage students in meaningful and authentic tasks that utilize mathematics. At the same time, it is crucial for a democratic society to have a …

Portada de Shirl Buss & Amanda Eppley: Planning Cities With Young People and Schools

Shirl Buss & Amanda Eppley: Planning Cities With Young People and Schools

Offering the overlooked but essential viewpoint of young people from low-income communities of color and their public schools, Planning Cities With Young People and Schools offers an urgently needed …

Portada de Roy D. (Roy King is Emeritus Professor of Criminology and Criminal Justice at Cambridge Institute of Criminology .) King & Lucy (Lucy Willmott works at the Cambridge Institute of Criminology.) Willmott: Honest Politician s Guide to Prisons and Probation (

Roy D. (Roy King is Emeritus Professor of Criminology and Criminal Justice at Cambridge Institute of Criminology .) King & Lucy (Lucy Willmott works at the Cambridge Institute of Criminology.) Willmott: Honest Politician s Guide to Prisons and Probation (

Through a comprehensive analysis of legislative and organisational changes and interviews with all the key players, The Honest Politician s Guide to Prisons and Probation provides an authoritative …

Portada de Deirdre Horgan & Danielle Kennan: Child and Youth Participation in Policy, Practice and Research

Deirdre Horgan & Danielle Kennan: Child and Youth Participation in Policy, Practice and Research

This book showcases rights based participatory approaches to policy-making, practice and research with children and youth. Throughout its three parts, the book conceptualises a rights-based partici …

Portada de Tracey Ryan-Morgan: Concise Guide to the Mental Capacity Act

Tracey Ryan-Morgan: Concise Guide to the Mental Capacity Act

This book provides a clear introduction to the Mental Capacity Act (MCA, 2005), offering an easy reference guide to the complex issues enshrined within the Act to inform the everyday practice of …

Portada de Miia (University of Jyvaskyla, Finland) Huttunen: Politicised Cinema

Miia (University of Jyvaskyla, Finland) Huttunen: Politicised Cinema

Politicised Cinema demonstrates how taking a collection of seemingly apolitical films and using them as an instrument for serving explicit political aims can be used as a force for good. Through an …

Portada de Evelyn Rose: Domestic Violence as State Crime

Evelyn Rose: Domestic Violence as State Crime

Domestic Violence as State Crime presents a provocative challenge to the way that domestic violence is understood and addressed. Underpinned by a radical feminist perspective, the central argument of …

Portada de Damien Ng: Currency Wars with China and Japan in Western Newsmagazines

Damien Ng: Currency Wars with China and Japan in Western Newsmagazines

This book explores China s currency wars with its trading partners in four Western newsmagazines: Time, The Economist, L Express, and Der Spiegel. Based on both quantitative and qualitative …

Portada de Shane S Bush & Scotia J. Hicks: Forensic Mental Health Assessment in Criminal Contexts

Shane S Bush & Scotia J. Hicks: Forensic Mental Health Assessment in Criminal Contexts

This valuable compendium advances the understanding of mental health case law, making it highly accessible to practicing forensic professionals. Divided into two parts, the first section focuses on …

Portada de Cort W. Rudolph & Hannes Zacher: Age and Work

Cort W. Rudolph & Hannes Zacher: Age and Work

The edited volume Age and Work: Advances in Theory, Methods, and Practice presents a systematic collection of key advances in theory, methods, and practice regarding age(ing) and work. This …

siguiente página >>>