Ebook > Ciências sociais > Geral > Martin Gentischer: Museumsmarketing (PDF)

Martin Gentischer
Museumsmarketing
Fallstudie am Beispiel des Stuttgarter Stadtmuseums

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Capa do Martin Gentischer: Museumsmarketing (PDF)

Martin Gentischer befasst sich mit der Erstellung eines möglichst lückenlosen Marketingkonzepts für ein neu entstehendes Stadtmuseum auf der Basis aktueller wissenschaftlicher Erkenntnisse und Erfahrungen aus den Bereichen Kultur- und Museumsmarketing. Besondere Konzentration gilt den Möglichkeiten der Zielgruppensegmentierung und den Kommunikationsmaßnahmen, darunter auch der praktischen Auseinandersetzung mit Social Media.

€24.27

Sobre o autor

Martin Gentischer M.A. studierte Pädagogik, Italianistik und Kulturmanagement in Stuttgart, Florenz und Kaiserslautern. Er ist seit einigen Jahren im Museumsbereich tätig.

Língua Alemão ● Formato PDF ● Páginas 103 ● ISBN 9783531187617 ● Tamanho do arquivo 1.7 MB ● Editora VS Verlag für Sozialwissenschaften ● Cidade Wiesbaden ● País DE ● Publicado 2011 ● Carregável 24 meses ● Moeda EUR ● ID 2250314 ● Proteção contra cópia DRM social

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