Thomas L. McPhail 
Development Communication 
Reframing the Role of the Media

In Development Communication, top media scholars explore the
details of communication in areas where modernization has failed to
deliver change.

* Offers a complete introduction to the history of development
communication – the process of systematically intervening with
either media or education in order to promote positive social
change

* Discusses the major approaches and theories in development
communication, including educational issues of training, literacy,
schooling, and use of media from print and radio to video and the
internet

* Explores the role of NGOs, the CNN Effect, and the power of
grass-roots movements and ‘bottom-up’ approaches that challenge the
status quo in global media

Tabla de materias

List of Tables and Figure.

Notes on Contributors.

Preface.

1. Introduction to Development Communication (Thomas L. Mc Phail,
University of Missouri-St. Lewis).

2. Major Theories Following Modernization (Thomas L. Mc Phail,
University of Missouri-St. Lewis).

3. United Nations and Specialized Agencies (Thomas L. Mc Phail,
University of Missouri-St. Lewis).

4. The Roles of Non-Governmental Organizations (NGOs) (Thomas L.
Mc Phail, University of Missouri-St. Lewis).

5. Differing Views of World Culture (Thomas L. Mc Phail,
University of Missouri-St. Lewis).

6. A Framework for Conceptualizing Technology in Development
(Renée Houston, University of Puget Sound and Michele H.
Jackson, University of Colorado and Boulder).

7. The Global Digital Divide (Mitchell F. Rice, Texas A&M
University).

8. Feminism in a Post-Development Age (Luz Estella Porras,
University of Oregon and H. Leslie Steeves, University of
Oregon).

9. Sonagachi Project: A Case Study Set in India (Satarupa
Dasgupta, Temple University).

10. Roma Project: A Case Study Set in Europe (Eva Szalvai,
Colby-Sawyer College).

11. Summary and Conclusions (Thomas L. Mc Phail, University of
Missouri-St. Lewis).

Bibliography.

Index.

Sobre el autor

Thomas L. Mc Phail is Professor of Media Studies and a Fellow in the Center for International Studies at the University of Missouri in St. Louis. He serves as a media analyst for many media outlets including AP, NPR/PBS, Financial Post, USA Today, and the New York Times. He is the author of many books, including Global Communication: Theories, Stakeholders, and Trends (2e, Wiley-Blackwell, 2006).