In Development Communication, top media scholars explore the
details of communication in areas where modernization has failed to
deliver change.
* Offers a complete introduction to the history of development
communication – the process of systematically intervening with
either media or education in order to promote positive social
change
* Discusses the major approaches and theories in development
communication, including educational issues of training, literacy,
schooling, and use of media from print and radio to video and the
internet
* Explores the role of NGOs, the CNN Effect, and the power of
grass-roots movements and ‘bottom-up’ approaches that challenge the
status quo in global media
details of communication in areas where modernization has failed to
deliver change.
* Offers a complete introduction to the history of development
communication – the process of systematically intervening with
either media or education in order to promote positive social
change
* Discusses the major approaches and theories in development
communication, including educational issues of training, literacy,
schooling, and use of media from print and radio to video and the
internet
* Explores the role of NGOs, the CNN Effect, and the power of
grass-roots movements and ‘bottom-up’ approaches that challenge the
status quo in global media
Зміст
List of Tables and Figure.Notes on Contributors.
Preface.
1. Introduction to Development Communication (Thomas L. Mc Phail,
University of Missouri-St. Lewis).
2. Major Theories Following Modernization (Thomas L. Mc Phail,
University of Missouri-St. Lewis).
3. United Nations and Specialized Agencies (Thomas L. Mc Phail,
University of Missouri-St. Lewis).
4. The Roles of Non-Governmental Organizations (NGOs) (Thomas L.
Mc Phail, University of Missouri-St. Lewis).
5. Differing Views of World Culture (Thomas L. Mc Phail,
University of Missouri-St. Lewis).
6. A Framework for Conceptualizing Technology in Development
(Renée Houston, University of Puget Sound and Michele H.
Jackson, University of Colorado and Boulder).
7. The Global Digital Divide (Mitchell F. Rice, Texas A&M
University).
8. Feminism in a Post-Development Age (Luz Estella Porras,
University of Oregon and H. Leslie Steeves, University of
Oregon).
9. Sonagachi Project: A Case Study Set in India (Satarupa
Dasgupta, Temple University).
10. Roma Project: A Case Study Set in Europe (Eva Szalvai,
Colby-Sawyer College).
11. Summary and Conclusions (Thomas L. Mc Phail, University of
Missouri-St. Lewis).
Bibliography.
Index.
Про автора
Thomas L. Mc Phail is Professor of Media Studies and a Fellow in the Center for International Studies at the University of Missouri in St. Louis. He serves as a media analyst for many media outlets including AP, NPR/PBS, Financial Post, USA Today, and the New York Times. He is the author of many books, including Global Communication: Theories, Stakeholders, and Trends (2e, Wiley-Blackwell, 2006).
Мова Англійська ● Формат PDF ● Сторінки 256 ● ISBN 9781444310733 ● Розмір файлу 1.1 MB ● Редактор Thomas L. McPhail ● Видавець John Wiley & Sons ● Опубліковано 2009 ● Видання 1 ● Завантажувані 24 місяців ● Валюта EUR ● Посвідчення особи 2388532 ● Захист від копіювання Adobe DRM
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