Business communication is communication that promotes a product, service, or organization; relays information within a business; or functions as an official statement from a company. Business communication encompasses such topics as marketing, brand management, customer relations, consumer behavior, advertising, public relations, corporate communication, community engagement, reputation management, interpersonal communication, employee engagement, and event management. It is closely related to the fields of professional communication and technical communication.
Langue Anglais ● Format EPUB ● ISBN 9783730936849 ● Taille du fichier 0.7 MB ● Maison d’édition BookRix ● Publié 2013 ● Téléchargeable 24 mois ● Devise EUR ● ID 6742472 ● Protection contre la copie sans