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Author: Francisco J. Martinez-Lopez

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Francisco J. Martínez-López, MSc in Marketing, and European Ph D in Business Administration, with Extraordinary Doctoral Prize (University of Granada, Spain), is Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain. He has been visiting scholar at the Zicklin School of Business (NY, USA), Aston Business School (Aston University, UK), the University of Chicago Booth School of Business (IL, USA), the Michael Smurfit School of Business (Dublin, Ireland), Rutgers Business School (NJ, USA) and the Complutense University Business School (Madrid, Spain). He is Associate Editor of European Journal of Marketing (Emerald) and belongs to the Editorial Board of Industrial Marketing Management (Elsevier). Dr. Martínez-López has co-edited several international journals’ special issues and research books for leading publishers of business and management research as Springer and Elsevier. He has also co-authored the text book “Strategies for e-Business: Creating Value Through Electronic and Mobile Commerce. Concepts and Cases (3rd Edition)” (Pearson). Likewise, he has published more than 80 papers in international journals and conferences proceedings. Juan Carlos Gázquez-Abad is currently an associate professor of marketing at the Economics and Business School, University of Almería (Spain). Ph D in Marketing at University of Almería. Visiting professor at the University of Ghent (Belgium) in 2005. His research interests cover several marketing topics, especially those related to retailing and consumer behaviour. He is Associate Editor of the International Journal of Business Environment. His work has been published in Journal of Retailing, European Journal of Marketing, Journal of Marketing Theory and Practice, Internet Research, International Journal of Market Research, International Journal of Environmental Research, The Service Industries Journal, The International Review of Retail, Distribution and Consumer Research, Agribusiness, among others. He has contributed more than 100 papers to conference proceedings. Anne L. Roggeveen is the Charles Clarke Reynolds Professor of Retailing & Marketing at Babson College and Honorary Visiting Professor of Retailing and Marketing at the Center for Retailing, Stockholm School of Economics. She serves on the American Marketing Association’s Academic Council and is co-editor for the Journal of Retailing. She has previously served on the Board of Directors for Nepa.  




22 Ebooks by Francisco J. Martinez-Lopez

Francisco J. Martínez-López & Juan Carlos Gázquez-Abad: Advances in National Brand and Private Label Marketing
The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researcher …
PDF
English
€96.29
Jorge Casillas & Francisco J. Martínez-López: Management Intelligent Systems
This symposium was born as a research forum to present and discuss original, rigorous and significant contributions on Artificial Intelligence-based (AI) solutions—with a strong, practical logic and, …
PDF
English
€149.79
Juan Carlos Gázquez-Abad & Francisco J. Martínez-López: National Brands and Private Labels in Retailing
This book presents latest findings on brand marketing in retail. In times of economic downturn a ‘new retailing landscape’ is being shaped, in which retailers and manufacturers face new challenges to …
PDF
English
€96.29
Francisco J. Martínez-López & Juan Carlos Gázquez-Abad: Advances in National Brand and Private Label Marketing
This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general busines …
PDF
English
€96.29
Francisco J. Martínez-López & Juan Carlos Gázquez-Abad: Advances in National Brand and Private Label Marketing
This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Mark …
PDF
English
€96.29
Francisco J. Martínez-López & Juan Carlos Gázquez-Abad: Advances in National Brand and Private Label Marketing
This book presents the latest research on national brand and private label marketing – a collection of original, rigorous and highly relevant contributions  of the 2017 International Conference …
PDF
English
€96.29
Francisco J. Martínez-López & Juan Carlos Gázquez-Abad: Advances in National Brand and Private Label Marketing
This book presents the latest research on national brand and private label marketing – in a collection of original and highly relevant contributions to the 2018 International Conference on National B …
PDF
English
€96.29
Jorge Casillas & Francisco J. Martínez-López: Management Intelligent Systems
The 2012 International Symposium on Management Intelligent Systems is believed to be the first international forum to present and discuss original, rigorous and significant contributions on Artificia …
PDF
English
€213.99
Francisco J. Martínez-López: Handbook of Strategic e-Business Management
This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive …
PDF
English
€213.99
Rocio Aguilar & Rafael Anaya: Online Brand Communities
This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and e Commerce. First, it lays out the foundations like the evolution of the Web …
PDF
English
DRM
€68.89
Juan Carlos Gazquez-Abad & Francisco J Martinez-Lopez: Olive-Oil Purchase Behaviour
Olive oil is an important component in the food system in most European markets. Moreover, its consumption is gaining interest among consumers, particularly in northern Europe, the U.S. and Canada. …
PDF
DRM
€86.25
Francisco J. Martínez-López & Steven D’Alessandro: Advances in Digital Marketing and eCommerce
This book highlights the latest research presented at the first Digital Marketing & e Commerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and e …
PDF
English
€96.29
Francisco J. Martinez-Lopez & Juan Carlos Gázquez-Abad: Advances in National Brand and Private Label Marketing
This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics …
PDF
English
€139.09
Michelle D. Fallon & Andrew H Keller: Auxins
With an intricate biosynthesis pathway and a complex gene signaling cascade, auxin is involved in many biological processes, including plant growth and responses against potential pathogens. In this …
PDF
DRM
€199.87
Francisco J. Martínez-López & Juan Carlos Gázquez-Abad: Advances in National Brand and Private Label Marketing
This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: r …
PDF
English
€149.79
Francisco J. Martínez-López & David López López: Advances in Digital Marketing and eCommerce
This book highlights the latest research articles presented at the second Digital Marketing & e Commerce Conference in June 2021. Papers include a diverse set of digital marketing and e …
PDF
English
€160.49
Tawfik Jelassi & Francisco J. Martinez-Lopez: Strategies for e-Business
This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to …
EPUB
English
DRM
€68.22
Francisco J. Martínez-López & Juan Carlos Gázquez-Abad: Advances in National Brand and Private Label Marketing
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: …
PDF
English
€149.79
Francisco J. Martínez-López & Luis F. Martinez: Advances in Digital Marketing and eCommerce
This book highlights the latest research articles presented at the Third Digital Marketing & e Commerce Conference in June 2022. Papers include a varied set of digital marketing and e Com …
PDF
English
€171.19
Francisco J. Martínez-López & Yangchun Li: Social Media Monetization
Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives. This book presents …
PDF
English
€53.49
Francisco J. Martínez-López: Advances in Digital Marketing and eCommerce
The Digital Marketing and e Commerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommer …
PDF
English
€213.99
Juan Carlos Gázquez-Abad & Francisco J. Martínez-López: Advances in National Brand and Private Label Marketing
The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers arou …
PDF
English
€160.49