Harvard Business Review & Michael E. Porter 
HBR’s 10 Must Reads 2018 
The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article “Customer Loyalty Is Overrated”) (HBR’s 10 Must Reads)

A year’s worth of management wisdom, all in one place.

We’ve reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up-to-date on the most cutting-edge, influential thinking driving business today. With authors from Michael E. Porter to Daniel Kahneman and company examples from P&G to Adobe, this volume brings the most current and important management conversations to your fingertips.

This book will inspire you to:

• Reconsider what keeps your customers coming back
• Create visualizations that send a clear message
• Assess how quickly disruptive change is coming to your industry
• Boost engagement by giving your employees the freedom to break the rules
• Understand what blockchain is and how it will affect your industry
• Get your product in customers’ hands faster by accelerating your research and development phase

This collection of articles includes ‘Customer Loyalty Is Overrated, ‘ by A.G. Lafley and Roger L. Martin; ‘Noise: How to Overcome the High, Hidden Cost of Inconsistent Decision Making, ‘ by Daniel Kahneman, Andrew M. Rosenfield, Linnea Gandhi, and Tom Blaser; ‘Visualizations That Really Work, ‘ by Scott Berinato; ‘Right Tech, Wrong Time, ‘ by Ron Adner and Rahul Kapoor; ‘How to Pay for Health Care, ‘ by Michael E. Porter and Robert S. Kaplan; ‘The Performance Management Revolution, ‘ by Peter Cappelli and Anna Tavis; ‘Let Your Workers Rebel, ‘ by Francesca Gino; ‘Why Diversity Programs Fail, ‘ by Frank Dobbin and Alexandra Kalev; ‘What So Many People Don’t Get About the U.S. Working Class, ‘ by Joan C. Williams; ‘The Truth About Blockchain, ‘ by Marco Iansiti and Karim R. Lakhani; and ‘The Edison of Medicine, ‘ by Steven Prokesch.

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