Heike Bruch & Bernd Vogel 
Fully Charged 
How Great Leaders Boost Their Organization’s Energy and Ignite High Performance

As you’re well aware, your individual energy ebbs and flows–leading to high and low productivity cycles. Fail to manage your energy correctly, and you risk falling into traps including inertia, complacency, and frenzied, unfocused activity that only erodes the quality of your life.


The same holds true for your entire organization. In Fully Charged, Heike Bruch and Bernd Vogel provide tools and strategies to help you manage your company’s collective energy.


First, diagnose your company’s ‘energy state’ using the Organizational Energy Matrix. By assessing the intensity (high or low) and the quality (positive or negative) of the energy in your enterprise, you discover which of four energy states your company is experiencing.


Second, move your company out of dangerous states characterized by complacency, cynicism, aggression, withdrawal, and other perils. By applying practices mastered by companies as diverse as Airbus, Novartis, SAP, and Tata Steel, you can shift your firm into a state of high, positive energy–in which everyone is emotionally engaged, mentally alert, and working swiftly and productively toward critical goals.


Practical and backed by extensive research, Fully Charged reveals how to continually refresh your company’s energy–so it’s always ready to tackle the next period of high demand.

About the author

Heike Bruch is Professor Leadership at the Institute for Leadership and Human Resource Management at the University of St. Gallen in Switzerland, and the founder and research director of the Organizational Energy Program (OEP). Bernd Vogel is Assistant Professor of Leadership and Organizational Behavior at the Henley Business School, University of Reading, United Kingdom.