Ebook > Social Sciences > Economy > Hermann Diller & Andreas Herrmann: Handbuch Preispolitik (PDF)

Hermann Diller & Andreas Herrmann
Handbuch Preispolitik
Strategien – Planung – Organisation – Umsetzung

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Renommierte Experten decken das gesamte Spektrum der Preisgestaltung in ihrer breiten Vielfalt ab. Neue Herausforderungen in der Preispolitik werden ausführlich und umfassend erläutert. Das ‘Handbuch Preispolitik’ ist praxisorientiert ausgerichtet, die Gliederung ist von den betriebswirtschaftlichen Problemen in den Unternehmen determiniert. Zahlreiche Praxisbeispiele tragen zur Veranschaulichung bei.

‘Das im Gabler Verlag erschienene Handbuch Preispolitik liefert mit 38 Beiträgen einen gleichermaßen umfassenden wie inhaltlich ausgezeichneten Überblick über Theorie und Praxis und kann damit als zentrales Grundlagenwerk für Geschäftsleitung, Führungskräfte im Marketing und Controlling sowie Dozenten und Studierende der Wirtschaftswissenschaften angesehen werden.’ Ifm-News

€138.98

Language German ● Format PDF ● ISBN 9783322905123 ● Editor Hermann Diller & Andreas Herrmann ● Publisher Gabler Verlag ● Published 2013 ● Downloadable 3 times ● Currency EUR ● ID 6309554 ● Copy protection Adobe DRM

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