IAN CHASTON is Visiting Professor at Centrum Catolica Business School, Peru. Previously he taught marketing and undertook research in entrepreneurship at Plymouth Business School, UK. He also founded Plymouth University”s spin-off company Moustraining Ltd, which researches on-line learning applications to reduce higher education delivery costs. He has led projects on entrepreneurship for government agencies and universities in the UK and overseas.
14 Ebooks by Ian Chaston
Ian Chaston: Public Sector Reformation
Reductions in public sector spending mean voters will face a period of austerity, higher taxes and declining availability of public sector services. Prevailing public sector management philosophies …
PDF
English
€53.49
Ian Chaston: Knowledge-Based Marketing
In recent years even governments around the world are beginning to understand that knowledge is a critical contributor to stimulating the rapid growth of entire economies. It is argued that in a mode …
PDF
English
DRM
€82.99
Ian Chaston: Entrepreneurial Management in Small Firms
Examining the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector, this book carefully examines the processes by which small businesse …
EPUB
English
DRM
€87.99
Ian Chaston: Technological Entrepreneurship
This comprehensive book responds to the growing demand to study entrepreneurship as a key driver of innovation and competitive advantage. Challenging the existing idea that technological entrepreneur …
PDF
English
€117.69
Ian Chaston: Boomer Marketing
Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world. Despite this, the vast majority of marketing spend is focused on much younger people. …
PDF
English
DRM
€31.22
Chaston Ian Chaston: Public Sector Management
Public sector organizations are facing unprecedented problems due to the influence of population ageing, globalisation and the public deficit crisis facing developed nation economies. Public Sector …
PDF
English
DRM
€67.44
Ian Chaston: Boomer Marketing
Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world. Despite this, the vast majority of marketing spend is focused on much younger people. …
EPUB
English
DRM
€22.52
Ian Chaston: Boomer Marketing
Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world. Despite this, the vast majority of marketing spend is focused on much younger people. …
PDF
English
DRM
€22.46
Ian Chaston: Strategy for Sustainable Competitive Advantage
Due to the adverse outcomes of the recent global recession and the public deficit crisis in the USA and Europe, Western companies can expect flattening or declining sales in their domestic markets. T …
EPUB
DRM
€31.15
Ian Chaston: Strategy for Sustainable Competitive Advantage
Due to the adverse outcomes of the recent global recession and the public deficit crisis in the USA and Europe, Western companies can expect flattening or declining sales in their domestic markets. T …
PDF
DRM
€31.20
Chaston Ian Chaston: Entrepreneurial Marketing
Written by a pioneer of the discipline, this core textbook provides students with a range of tools and techniques to identify and explore entrepreneurial opportunities. Marrying innovative marketing …
PDF
English
DRM
€67.44
Ian Chaston: Entrepreneurial Management in Small Firms
Examining the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector, this book carefully examines the processes by which small …
PDF
English
DRM
€58.89
Chaston Ian Chaston: Small Business Marketing
In this new edition of Small Business Marketing, Ian Chaston offers an insightful alternative to classicist and mainstream marketing theories, drawing upon personal experience to demonstrate how a …
PDF
English
DRM
€61.47
