Dan Sullivan 
Simplifier-Multiplier Collaboration 
Identify your fundamental value-creation activity and discover a world of collaboration opportunities.

Are you a Simplifier or a Multiplier? Every great entrepreneur is primarily one or the other, and identifying which you are adds deeper insight and meaning to the way you instinctively create value.
 

Once you know who you are, you can find the perfect collaborator: your opposite. Simplier-Multiplier collaborations lead to unprecedented breakthroughs and results, and give you the freedom to focus exclusively on what you do best.