Gini Graham Scott 
Effective Selling and Sales Management 
How to Sell Successfully and Create a Top Sales Organization

EFFECTIVE SELLING AND SALES MANAGMENT is designed for anyone with a product or service to sell, from entrepreneurs and small business people to managers of corporate sales groups. The first chapters feature effective sales techniques; then the book deals with how to recruit salespeople and build a powerful sales team. The chapters cover these topics:

-Creating sales materials-Getting started-Selling techniques-Finding Leads-Using the telephone effectively-Effective presentations-Recruiting others to sell for you-Recruiting a sales manager-Recruiting your own sales team-Interviewing sales people-Orienting new sales people-Organizing new sales people-Setting up a training program-Coordinating sales activities-Keeping your sales group motivated-Providing extra assistance and support-Training sales people to train others

Tentang Penulis

Gini Graham Scott Ph.D. is a nationally known writer, consultant, speaker, and seminar/workshop leader, specializing in business and work relationships and professional and personal development. She is the founder of Changemakers and has published over 40 books on diverse subjects. Recent books include 30 Days to a More Powerful Memory, A Survival Guide to Managing Employees from Hell, A Survival Guide for Working with Bad Bosses and A Survival guide for Working with Humans, both from AMACOM, as well as Mind Power, The Empowered Mind, Building a Winning Sales Team, and Success in MLM, Network Marketing, and Personal Selling. Scott has received national media exposure for her books, including appearances on Good Morning America, Oprah, Montel Williams, and CNN. Her Website is www.ginigrahamscott.com.