INCREASE YOUR IMPACT AND INFLUENCE features different ways to share your message in multiple formats in order to reach your intended audience in the ways they prefer to get that message. This message is whatever content or communication you want to convey, and you can repackage and repurpose your message in various ways to break through the clutter in today’s supercharged information age. Doing so can help others hear and respond to your message, and you can share it for different purposes: to build your business and make more money; to promote a cause; to teach, inspire, and motivate others; or to get more leads for whatever you are doing. The book describes the different formats you might use and how to best create and share your content on each format. These different formats include:
– blogs and articles
– social media copy
– books
– press releases and press kits
– website copy
– brochures and flyers
– Power Point presentations
– videos
– speeches
– workshops, seminars, webinars, and teleseminars
– radio shows and podcasts
– online classes and courses
– coaching and consulting
– newsletters
– scripts
– advertising and promotional copy
The book concludes by discussing packaging and presenting your material and delegating and outsourcing your work.
GINI GRAHAM SCOTT, Ph.D., J.D., is a nationally known writer, consultant, speaker, and seminar leader, specializing in business and work relationships, professional and personal development, social trends, and popular culture. She has published 50 books with major publishers and over 150 through her company Changemakers Publishing. She has worked with dozens of clients on memoirs, self-help, popular business books, and film scripts.
Daftar Isi
INTRODUCTION 5
Sharing Your Message in Multiple Formats 6
How I Developed this Approach 9
Developing Your Own Impact and Influence Campaign 10
CHAPTER 1: THE MANY FORMATS FOR PRESENTING YOUR MATERIAL 13
Focusing in On Your Message 14
Redesigning and Repurposing Your Material 16
CHAPTER 2: THE DIFFERENT FORMATS TO CHOOSE FROM 19
Blogs and Articles 19
Social Media Copy 19
Books 20
Press Releases and Press Kits 23
Website Copy 24
Brochures and Flyers 25
Power Point Presentations 26
Videos 26
White Papers 29
Speeches 30
Workshops, Seminars, Webinars, and Teleseminars 31
Radio Shows and Podcasts 32
Online Classes and Courses 33
Coaching and Consulting 34
Newsletters 34
Query Letters to Gain Assistance or Make Sales 35
Scripts 37
Advertising and Promotional Copy 38
Packaging and Presenting Your Material 39
Delegating and Outsourcing Your Work 40
What’s Next? 43
Tentang Penulis
GINI GRAHAM SCOTT, Ph.D., J.D., is a nationally known writer, consultant, speaker, and seminar leader, specializing in business and work relationships, professional and personal development, social trends, and popular culture. She has published 50 books with major publishers. She has worked with dozens of clients on memoirs, self-help, popular business books, and film scripts. Writing samples are at www.changemakerspublishingandwriting.com.She is the founder of Changemakers Publishing, featuring books on work, business, psychology, social trends, and self-help. The company has published over 150 print, e-books, and audiobooks. She has licensed several dozen books for foreign sales, including the UK, Russia, Korea, Spain, and Japan.
She has received national media exposure for her books, including appearances on Good Morning America, Oprah, and CNN. She has been the producer and host of a talk show series, Changemakers, featuring interviews on social trends.
Scott is active in a number of community and business groups, including the Lafayette, Pleasant Hill, and Walnut Creek Chambers of Commerce. She is a graduate of the prestigious Leadership Contra Costa program. She does workshops and seminars on the topics of her books.
She is also the writer and executive producer of 10 films in distribution, release, or production. Her most recent films that have been released include Driver, The New Age of Aging, and Infidelity.
She received her Ph.D. from the University of California, Berkeley, and her J.D. from the University of San Francisco Law School. She has received five MAs at Cal State University, East Bay, most recently in Communication.
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