MAKE MORE MONEY WITH YOUR PRODUCT OR SERVICE is a step-by-step guide to making money from your products, services and any books or programs you develop based on them. It includes much the same information as MAKE MORE MONEY FROM YOUR BOOK, with a focus on marketing products or services.
Part I deals with getting started. It covers:
– setting goals
– building other income sources from your product or service
– developing other products, services, and programs
– conducting a workshop or seminar
– putting on programs for local groups
– contacting the local press and building your portfolio
– contacting speakers bureaus and meeting planners
– publishing in multiple formats and popular platforms.
Part II deals with creating an online sales campaign. It covers:
– using the squeeze page, sales page, and free gift approach
– creating compelling content – getting paid with a payment platform
– building traffic with text and video ads
– installing Word Press on your squeeze page or website
– using Instabuilder or other sitebuilders.
Part III deals with using blogs, podcasts, audio books, and videos.
Part IV deals with advertising, promotion, and the social media.
The book was written by an author, Gini Graham Scott, Ph.D., who has published over 50 books with major publishers and over 40 books through her own company Changemakers Publishing. She has gained extensive media interest for her books, including appearances on Good Morning America, Oprah, Montel Williams, CNN, and hundreds of radio interviews. She has frequently been quoted by the media and has websites to promote her books at www.ginigrahamscott.com and www.changemakerspublishingandwriting.com. She has written the book to help other business people with the tools and techniques she has learned in marketing and promoting her own products, services, books, and workshops.
Daftar Isi
PART I: GETTING STARTED.. 13
INTRODUCTION.. 15
CHAPTER 1: SETTING YOUR GOALS FOR MONETIZING YOUR PRODUCTS OR SERVICES 19
CHAPTER 2: BUILDING OTHER INCOME SOURCES FROM YOUR PRODUCTS OR SERVICES 23
CHAPTER 3: WORKING WITH AFFILIATES. 27
CHAPTER 4: BUILDING YOUR NICHE.. 31
CHAPTER 5: CREATING YOUR PRODUCTS. 35
CHAPTER 6: CONDUCTING A WORKSHOP OR SEMINAR.. 39
CHAPTER 7: PUTTING ON PROGRAMS FOR LOCAL GROUPS 43
Setting Up Programs with Already Established Groups. 44
Organizing Your Own Programs. 46
Building on These Programs for the Future. 47
CHAPTER 8: CONTACTING THE LOCAL PRESS. 49
Getting an Editor, Reporter or Local Radio/TV Producer or Host to Do a Story 49
Send in an Article for Publication. 50
Build Up Recognition for Your Expertise. 51
Tie In What You Are Doing to Something in the News. 52
Using Multiple Approaches and Building on Past PR.. 52
CHAPTER 9: BUILDING YOUR PORTFOLIO.. 55
CHAPTER 10: CONTACTING SPEAKERS BUREAUS AND MEETING PLANNERS 59
CHAPTER 11: PUBLISHING IN MULTIPLE FORMATS. 63
Getting Started. 64
Preparing Your Interior and Cover Files. 66
CHAPTER 12: POPULAR PLATFORMS. 69
CHAPTER 13: CREATING A SUPPORT TEAM… 79
The Type of Support Team You Need. 80
Recruiting the Support You Need. 82
Hiring Support Team Members. 84
Training and Supervising Team Members. 85
PART II: CONDUCTING AN ONLINE SALES CAMPAIGN.. 87
CHAPTER 14: PUTTING YOUR TEAM TOGETHER FOR YOUR CAMPAIGN 89
Hiring an Experienced Marketing Coordinator 89
Hiring Assistants to Do the More Routine Work. 90
CHAPTER 15: USING THE SQUEEZE PAGE AND FREE GIFT APPROACH TO ONLINE MARKETING 93
The Key Elements of Your Campaign. 93
Using a Spreadsheet or Table. 94
Setting Up Your Domain and Hosting. 95
CHAPTER 16: DEVELOPING YOUR SALES CAMPAIGN PAGES 97
And more.
Tentang Penulis
speaker, and seminar leader, specializing in social trends, popular culture, business and work relationships, and professional and personal development. She has published over 50 books on diverse subjects with major publishers. She has worked with dozens of clients on memoirs, self-help, and popular business books, as well as film scripts. Her websites include www.changemakerspublishingandwriting.com and www.ginigrahamscott.com. She is a Huffington Post regular columnist, commenting on social trends, new technology, business, and everyday life at www.huffingtonpost.com/gini-graham-scott.She is the founder of Changemakers Publishing featuring books on social trends, work, business, psychology, and self-help, which has published over 100 print, e-books, and audiobooks. She has licensed several dozen books for foreign sales, including in the
UK, Russia, Korea, Spain, Indonesia, and Japan.
Her books on business include A Survival Guide for Working with Humans/Bosses/Employees, Scammed, Preventing Credit Card Fraud, Dealing with Impossible Clients, and Resolving Conflict. Some recent business books are: Make More Money with Your Book, Make More Money with Your Product or Service, The Complete Guide to E-Mail Marketing and Using the Dog Type System for Success in Business and the Workplace.
Her books on science and technology include The Science of Living Longer, The Very Next New Thing, and Transformations.
She has written numerous books on creativity and visualization, including Mind Power: Picture Your Way to Success; The Empowered Mind: How to Harness the Creative Force within You; Want It, See It, Get It!, and Turn Your Dreams into Reality. She has written a series of books on personality profiling.
Her books on writing and publishing from Changemakers Publishing include
Self-Publishing Secrets, Self-Publishing Your Book in Multiple Formats, How to Find and Work with a Good Ghostwriter, and Turn Your Blogs and Talks into Books.
She has received national media exposure for her books, including appearances on Good Morning America, Oprah, and CNN. She has been the producer and host of a talk show series, CHANGEMAKERS, featuring interviews on social trends.
Scott is active in a number of community and business groups, including the Lafayette, Danville, and Pleasant Hill Chambers of Commerce. She is a graduate of the prestigious Leadership in Contra Costa County program and is a member of a BNI group in Danville, B2B groups in Danville and Walnut Creek, and many other business networking groups. She is the organizer of six Meetup groups in the publishing and film industries with over 6000 members in Los Angeles and the San Francisco Bay Area. She has three other Meetup groups on personality profiling and coaching and counseling. She does workshops and seminars on the topics of her books.
She received her Ph.D. from the University of California, Berkeley, and her J.D. from the University of San Francisco Law School. She received five MAs at Cal State, East Bay, including on Mass Communications and Organizational/Consumer/Audience Behavior, Pop Culture and Lifestyles, Recreation and Tourism, and Communication.
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