Jeffrey L. Cruikshank is an author or coauthor of many books, including Shaping the Waves: A History of Entrepreneurship at Harvard Business School. Arthur W. Schultz is a veteran ad agency executive who once headed Foote Cone & Belding, the successor agency to Albert Lasker”s Lord & Thomas.
3 Ebooks by Jeffrey L. Cruikshank
Jeffrey L. Cruikshank & Arthur W. Schultz: The Man Who Sold America
We live in an age of persuasion. Leaders and institutions of every kind–public and private, large and small–must compete in the marketplace of images and messages. This has been true since the ad …
EPUB
English
DRM
€30.99
Jeffrey L. Cruikshank: In Peace and War
Founded in 1937, the U.S. Merchant Marine Academy at Kings Point, New York, has trained more than 20, 000 professional mariners—and, in the process, has weathered many turbulent times.
In Peace and …
EPUB
English
DRM
€29.99
Jeffrey L. Cruikshank: Apple Way
Most hardware and software companies experience cycles of success and failure, that pattern is certainly not a compelling publishing topic. When you add in the name of Apple Computer, the picture …
EPUB
English
DRM
€31.48
