Joe Vitale 
Hypnotic Writing 
How to Seduce and Persuade Customers with Only Your Words

Discover the secrets of written persuasion!

‘The principles of hypnosis, when applied to copywriting, add a new
spin to selling. Joe Vitale has taken hypnotic words to set the
perfect sales environment and then shows us how to use those words
to motivate a prospect to take the action you want. This is truly a
new and effective approach to copywriting, which I strongly
recommend you learn. It’s pure genius.’

-Joseph Sugarman, author of Triggers

‘I’ve read countless book on persuasion, but none come close to
this one in showing you exactly how to put your readers into a
buying trance that makes whatever you are offering them
irresistible.’

-David Garfinkel, author of Advertising Headlines That Make You
Rich

‘I am a huge fan of Vitale and his books, and Hypnotic Writing
(first published more than twenty years ago), is my absolute
favorite. Updated with additional text and fresh examples,
especially from e-mail writing, Joe’s specialty, Hypnotic Writing
is the most important book on copywriting (yes, that’s really what
it is about) to be published in this century. Read it. It will make
you a better copywriter, period.’

-Bob Bly, copywriter and author of The Copywriter’s Handbook

‘I couldn’t put this book down. It’s eye opening and filled with
genuinely new stuff about writing and persuading better. And it
communicates it brilliantly and teaches it brilliantly-exemplifying
the techniques by the writing of the book itself as you go
along.’

-David Deutsch, author of Think Inside the Box,
www.thinkinginside.com

‘Hypnotic Writing is packed with so much great information it’s
hard to know where to start. The insights, strategies, and tactics
in the book are easy to apply yet deliver one heck of a punch. And
in case there’s any question how to apply them, the
before-and-after case studies drive the points home like nothing
else can. Hypnotic Writing is not just about hypnotic writing. It
is hypnotic writing. On the count of three, you’re going to love
it. Just watch and see.’

-Blair Warren, author of The Forbidden Keys to Persuasion

Table of Content

Author’s Warning.

Acknowledgments.

Introduction John Burton.

1 It’s Time to Awaken.

2 Stop! Do This First.

3 What Is Impossible?

4 A Disclaimer.

5 A Beginning.

6 Agatha Christie Proves Hypnotic Writing Exists.

7 My Secret to Hypnotic Writing.

8 You Can’t Even Bribe Me to Read a Lousy Letter!

9 What Is Hypnotic Writing?

10 Hypnotic Writing: A Case Study.

11 The Great Intimacy Secret.

12 What’s More Important than Copy?

13 Hypnotic Writing Controlled Study.

14 How I Learned the Secret of Hypnotic Writing.

15 What Is Hypnosis?

16 Two Ways to Cause Action.

17 What About Your Web Site?

18 How Long Is Too Long?

19 What Every Reader Wants to Know.

20 The Hypnotic Power of Repetition.

21 The Inner Game of Hypnotic Writing.

22 Imitation Sugar Is Sweet, Too!

23 How to Jump-Start the Muse.

24 How to Nail Your Reader’s Attention.

25 How to Make Your Writing Walk, Talk, and Breathe.

26 Give Me Some Meat!

27 A Writing Lesson from the World’s Greatest
Hypnotist.

28 Electrifying Tips for Creating Breakthrough Writing.

29 A Case against Perfection.

30 How to Persuade Readers to Your Side.

31 Warp Speed Editing Secrets Worth Killing For.

32 How to Make Your Writing Sexy.

33 How People Think.

34 How to Create Hypnotic Stories.

35 How to Control the ‘Command Center’ in Your
Prospect’s Mind.

36 The One Hypnotic Command That Always Works.

37 What I Learned from The Sea Wolf .

38 Your Turning Point Message.

39 What Everyone Will Always Read.

40 Your Connotation Is Showing.

41 What Are My Secrets for Writing Hypnotic Selling Stories?

42 Hypnotic Blogging.

43 Reminders as Triggers.

44 How to Change Average Writing into Hypnotic Writing.

45 30 Ways to Write a Hypnotic Headline.

46 Hypnotic Openings.

47 Hypnotic Quiz.

48 My Three Biggest Secrets.

49 How Much Is That Doggie in the Window?

50 How to Change Perception.

51 At Last! The Joe Vitale Hypnotic Writing Formula.

52 A New Hypnotic Copy Checklist.

53 The Five Secret Laws of Hypnotic Persuasion.

54 The Seven Most Hypnotic Books of All Time.

55 The Hypnotic Writing Formula.

56 Your Challenge.

Appendix: Hypnotic E-Mails.

Bibliography.

Index.

About Dr. Joe Vitale.

Bonus Offer.

About the author

Joe Vitale is President of Hypnotic Marketing, Inc., a
marketing consulting firm. He has been called ‘the Buddha of the
Internet’ for his combination of spirituality and marketing acumen.
His articles are widely read, and his professional clients include
the Red Cross, PBS, Children’s Memorial Hermann Hospital, and many
other small and large international businesses. His past books
include There’s a Customer Born Every Minute (Wiley) and the AMA
Complete Guide to Small Business Advertising. Subscribe to his free
newsletter at www.mrfire.com.