John Haydon 
Facebook Marketing For Dummies 

Practical Facebook marketing strategies, tactics, andtechniques

This new edition of Facebook Marketing For Dummies armsnovice to expert marketers with everything they need to plan, refine, execute, and maintain a successful Facebook marketingcampaign. Fully updated to cover the latest tools and techniques of Facebook marketing, you’ll find hands-on guidance to create andadminister your Page Timeline, understand the psychology of the Facebook user, build your fan base, utilize events, contests, andpolls to promote your Page, increase your brand awareness, integrate your Facebook marketing campaign with other marketingstrategies, and monitor, measure, and adjust your Facebookmarketing campaigns.

Written by a leading expert on helping others use Facebook andother social media tools to promote and enhance their brands, thispractical guide gets you up and running on Facebookmarketing–fast. In plain English, it walks you through allthe latest features, including new designs for the News Feed, Timeline, and Pages, as well as major changes to the Facebookadvertising platform.
* Includes real-world case studies that illustrate how successful Facebook marketing really works
* Fully updated to cover the latest tools and techniques in Facebook marketing
* Shows marketers how to use Facebook to reach and engage theirtarget audience
* Provides step-by-step instructions on how to organize, optimize, and manage your Facebook advertising campaigns

If you’re a marketer looking to develop or refine a social mediamarketing plan that includes significant Facebook presence, Facebook Marketing For Dummies is your go-to guide.

Table of Content

Introduction 1

Part I: Getting Started with Facebook Marketing 5

Chapter 1: Marketing in the Age of Facebook 7

Chapter 2: Researching and Understanding Your Target Audience 17

Chapter 3: Developing a Facebook Marketing Plan 29

Part II: Building Your Facebook Presence 49

Chapter 4: Getting Started with a Facebook Page 51

Chapter 5: Configuring the Best Admin Settings for Your Facebook Page 75

Chapter 6: Enhancing Your Facebook Page with Applications 87

Part III: Engaging with Your Customers and Prospects on Facebook 103

Chapter 7: Creating a Remarkable Presence on Facebook with Content Marketing 105

Chapter 8: Growing Your Facebook Page’s Fan Base 117

Chapter 9: Engaging Your Facebook Fans 139

Chapter 10: Improving Your Marketing Strategy with Facebook Insights 157

Part IV: Marketing beyond the Facebook Page 179

Chapter 11: Using Facebook Advertising to Promote Your Business 181

Chapter 12: Using Facebook Offers to Sell Products and Services 217

Chapter 13: Using Facebook Groups and Events for Your Business 225

Chapter 14: Integrating Facebook into Your Other Marketing Channels 245

Chapter 15: Integrating Facebook Features into Your Website with Social Plugins 261

Part V: The Part of Tens 287

Chapter 16: Ten Common Facebook Marketing Mistakes (and How to Avoid Them) 289

Chapter 17: Ten Business Tips for Facebook 295

Chapter 18: Ten (Okay, Eight) Factors for Long-Term Facebook Marketing Success 301

Index 305

About the author

John Haydon is a leading expert on helping nonprofits usedigital media to conduct online fundraising, and engage theirsupporters. He is a speaker, trainer, consultant, and a regularcontributor to the Huffington Post and Social Media Examiner.