John Purkiss & David Royston-Lee 
Brand You 
Turn Your Unique Talents Into A Winning Formula

The new edition of the UK’s bestselling book on personal branding shows you how to discover your talents, values and purpose so you can build a powerful personal brand both online and offline. Whether you want to brand yourself as an entrepreneur, freelancer or corporate employee, this book will help by showing you how to: – Identify your values and your unique combination of skills and experience – Discover your purpose – Build a strong brand identity – Make sure employers, clients and customers remember you – Network effectively This new edition covers brand-building through social media, includes new exercises, case studies and examples throughout and is supported by its own website, www.brandyou.info