Kathleen Allen & Peter Economy 
Complete MBA For Dummies 

Your guide to understanding the basics of an MBA

Want to get an MBA? The Complete MBA For Dummies, 2nd Edition, is the practical, plain-English guide that covers all the basics of a top-notch MBA program, helping you to navigate today’s most innovative business strategies. From management to entrepreneurship to strategic planning, you’ll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing.

This fun, easy-to-access guide is full of useful information, tips, and checklists that will help you lead, manage, or participate in any business at a high level of competence. You’ll find out how to use databases to your advantage, recognize and reward your employees, analyze financial statements, and understand the challenges of strategic planning in a global business environment. You’ll also learn the basic principals of accounting, get a grip on the concepts behind stocks and bonds, and find out how technology has revolutionized everything from manufacturing to marketing. Discover how to:

* Know and respond to your customers’ needs

* Handle budgets and forecasts

* Recruit and retain top people

* Establish and run employee teams

* Use Sarbanes-Oxley to your company’s advantage

* Negotiate with the best of them

* Build long-term relationships with clients

* Avoid common managerial mistakes

* Improve cash flow

* Market your products and services

* Make the most of your advertising dollar

Once you know what an MBA knows, the sky’s the limit. Read The Complete MBA For Dummies, 2nd Edition, and watch your career take off!

Table of Content

Introduction.

Part I: The New, Improved World of Business.

Chapter 1: The MBA in a Nutshell.

Chapter 2: Today’s Hottest Business Trends.

Chapter 3: Entrepreneurship for Everyone.

Chapter 4: Global Business: Fun and Profit in Katmandu.

Chapter 5: Polish Your Crystal Ball for Some Strategic
Planning.

Part II: Managing a Business in the New World.

Chapter 6: Managing Is Hard; Leading Is Even Harder.

Chapter 7: Carrots and Sticks: The ABCs of Motivating
Employees.

Chapter 8: Hiring and Firing: How to Get Good Employees and Keep
Them.

Chapter 9: One for All and All for One: Building Teams That
Really Work.

Part III: Money: What You Don’t Know Will Hurt
You.

Chapter 10: All You Ever Wanted to Know about Accounting.

Chapter 11: Working Your Way through Financial Statements.

Chapter 12: Deciphering the Mysteries of Financial Planning and
Analysis.

Chapter 13: Understanding Stocks and Bonds.

Chapter 14: It Takes Money to Make Money.

Part IV: Marketing in the New World.

Chapter 15: You Are Nothing without a Customer.

Chapter 16: Getting Noticed with Advertising and Promotion.

Chapter 17: Navigating the New World of Selling.

Part V: Other Important Stuff.

Chapter 18: Manufacturing and Distribution: It’s a Brave
New World.

Chapter 19: The Ins and Outs of Risk Management.

Chapter 20: In Business, Everything Is Negotiation.

Chapter 21: Econ 101: The Basics of Economics.

Part VI: The Part of Tens.

Chapter 22: Ten Biggest Mistakes Managers Make.

Chapter 23: Ten Effective Ways to Market Your Products and
Services.

Chapter 24: Ten (Or So) Steps to Improve Your Cash Flow.

Index.

About the author

Dr. Kathleen Allen directs the USC Marshall Center for Technology Commercialization and is the author of several books on entrepreneurship.

Peter Economy has authored or co-authored several books including Consulting For Dummies.