Ebook > Human Sciences > Psychology > Katrin Löhnig: 'Nur herein, Gevatter Tod' (PDF)

Katrin Löhnig
‘Nur herein, Gevatter Tod’
Prüfung von Mortalitätssalienz unseres Medienalltags und ihren Effekten auf die Einstellung zu beworbenen Produkten

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Cover of Katrin Löhnig: 'Nur herein, Gevatter Tod' (PDF)

Unfälle und Mord, Umweltkatastrophen und Terroranschläge – Tod und Sterben gehören zum Alltag im deutschen Fernsehprogramm. Doch die Konfrontation mit dem Tod löst nach der Terror Management Theorie (TMT) existenzielle Ängste in uns aus, die es zu bannen gilt. Das Bewusstsein um unsere Sterblichkeit erzwingt (unbewusste) konsumbezogene Abwehrreaktionen.
Die vorliegende Arbeit untersucht erstmals den Einfluss todesbezogener TV-Sendungen auf die Einstellungen zu den darin beworbenen Produkten. Kann der mediale Tod die Wirkung von TV-Werbung beeinflussen?

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About the author

Dr. Katrin Löhnig hat in Köln Betriebswirtschaft mit dem Schwerpunkt Marketing und Wirtschaftspsychologie studiert und zur Terror Management Theorie mit der vorliegenden Forschungsarbeit an der Universität Duisburg-Essen promoviert.

Language German ● Format PDF ● Pages 294 ● ISBN 9783170322714 ● File size 1.4 MB ● Publisher Kohlhammer Verlag ● City Stuttgart ● Country DE ● Published 2010 ● Edition 1 ● Downloadable 24 months ● Currency EUR ● ID 5073638 ● Copy protection Social DRM

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