Kevin Ford provides a practical checklist for accurately assessing your brand”s health and a template for comparison of brands across categories, delivering an unprecedented level of understanding for market researchers and advertisers alike.
2 Ebooks by Kevin Ford
Kevin Ford: Brands Laid Bare
The way we relate to brands has changed. Once, brand management was about doing things to people, and choices were made by brand managers not consumers. Now the focus has shifted towards the …
PDF
English
DRM
€37.99
Kevin Ford & Ken Tucker: Leadership Triangle
Tired of leadership cliches? Ready to become a truly life-changing leader? In The Leadership Triangle, Kevin Ford and Ken Tucker explain the three types of challenges leaders face and the three …
EPUB
English
DRM
€11.30
