8 Ebooks by Kevin Lane Keller
Tony Aperia & Mats Georgson: Strategic Brand Management
‘Over the last 25 years, hundreds, perhaps even thousands, of books have appeared on the subject of brands and branding but Strategic Brand Management by Keller, given a global reach by Aperia and …
PDF
English
DRM
€54.88
Swee Hoon Ang & Kevin Lane Keller: Marketing Management, An Asian Perspective
The full text downloaded to your computer With e Books you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends e Books are downloaded …
PDF
English
DRM
€54.79
Mairead Brady & Malcolm Goodman: Marketing Management
Strengthen your understanding of the principles of marketing management with this bestselling text. Marketing Management, 4th edition, European Edition, by Philip Kotler, Kevin Lane Keller, Mairead …
PDF
English
DRM
€54.99
Kevin Lane Keller & Vanitha Swaminathan: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks …
PDF
English
DRM
€54.99
Kevin Lane Keller & Philip Kotler: Framework for Marketing Management, A, Global Edition
For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler …
PDF
English
DRM
€54.99
Kevin Lane Keller & Philip Kotler: Marketing Management, Global Edition — (Perpetual Access)
Start thinking like a marketer with the gold-standard text for today’s Marketing Management. Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark …
PDF
English
DRM
€55.40
Kevin Lane Keller & Philip Kotler: Marketing Management, Global Edition — (Perpetual Access)
Start thinking like a marketer with the gold-standard text for today’s Marketing Management. Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark …
EPUB
English
DRM
€55.40
Mairead Brady & Malcolm Goodman: Marketing Management
The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice A key text both for undergraduate and postgraduate programmes in Marketing …
EPUB
English
DRM
€55.29
