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Коллектив авторов
Стратегический маркетинг

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Cover of Коллектив авторов: Стратегический маркетинг (ePUB)

Harvard Business Review — главный деловой журнал в мире. Представляем новый выпуск серии «HBR: 10 лучших статей», посвященный проблемам стратегического маркетинга. Если вы недовольны результатами работы вашего маркетингового отдела и хотите улучшить показатели продаж компании, эта книга для вас. Из сотен статей журнала, посвященных стратегическому маркетингу, редакторы HBR отобрали самые полезные и актуальные на сегодняшний день. Из них вы узнаете, каковы преимущества клиентоориентированной стратегии, как с максимальной эффективностью использовать привязанность покупателей к бренду на протяжении всей их жизни, почему так важно учитывать специфику женской психологии и, самое главное: как выстроить правильную стратегию бренда и перестать выбрасывать деньги на ветер.

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Language Russian ● Format EPUB ● Pages 224 ● ISBN 9785961443325 ● File size 2.9 MB ● Translator Алена Гаспарян ● Publisher Альпина Паблишер / Alpina Publisher ● City Moscow ● Country RU ● Published 2023 ● Downloadable 24 months ● Currency EUR ● ID 8995725 ● Copy protection Social DRM

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