Lynn Turner & Richard West 
Introducing Communication Theory ISE 

Introducing Communication Theory: Analysis and Application focuses on the links between theory and everyday experiences. This text uses an engaging writing style and a consistent, organized template to present the concept of theory and help students become insightful, critical thinkers. The Connect course for this offering includes Smart Book, an adaptive reading and study experience that guides students to master, recall, and apply key concepts while providing automatically graded assessments.