Ebook > Social Sciences > Economy > Manfred Bruhn & Bernd Stauss: Dienstleistungsmanagement Jahrbuch 2000 (PDF)

Manfred Bruhn & Bernd Stauss
Dienstleistungsmanagement Jahrbuch 2000
Kundenbeziehungen im Dienstleistungsbereich

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Cover of Manfred Bruhn & Bernd Stauss: Dienstleistungsmanagement Jahrbuch 2000 (PDF)

Dieses Jahrbuch zum Dienstleistungsmanagement, das von nun an periodisch

erscheint, deckt den Bedarf an dienstleistungsorientiertem Managementwissen,

indem es den State of the Art in der Forschung und innovative Managementansätze

der Praxis bietet.

Namhafte Autoren nehmen zu folgenden grundlegenden Fragen

Stellung: Was macht Dienstleistungskunden loyal? Wie lassen sich Beziehungen zu Dienstleistungskunden beeinflussen? Wie lässt sich der ökonomische Wert von Kundenbeziehungen errechnen?

Neben den Forschungsbeiträgen beinhaltet das Jahrbuch einen umfangreichen

Service-Teil mit Literaturangaben, Adressen, Datenbanken, Websites,

Forschungsstellen u.a.m.

€44.87

Language German ● Format PDF ● ISBN 9783322904140 ● Editor Manfred Bruhn & Bernd Stauss ● Publisher Gabler Verlag ● Published 2013 ● Downloadable 3 times ● Currency EUR ● ID 6309513 ● Copy protection Adobe DRM

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