Ebook > Social Sciences > Economy > Manfred Bruhn & Hartwig Steffenhagen: Marktorientierte Unternehmensführung (PDF)

Manfred Bruhn & Hartwig Steffenhagen
Marktorientierte Unternehmensführung
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Cover of Manfred Bruhn & Hartwig Steffenhagen: Marktorientierte Unternehmensführung (PDF)

‘Der vorliegende Band ist Heribert Meffert zum sechzigsten Geburtstag gewidmet – herausgegeben von seinen Schülern Manfred Bruhn und Hartwig Steffenhagen. {…} Die Palette der behandelten Themen ist beeindruckend, sie entspricht der Breite des Marketingverständnisses Heribert Mefferts. {…} Dem Leser wird ein umfassendes Bild von zahlreichen aktuellen Entwicklungen und Denkrichtungen des Marketing vermittelt. In einer Zeit, in der in vielen wissenschaftlichen Beiträgen eine immer stärkere thematische Eingrenzung zu beobachten ist, ist gerade die breite Perspektive, mit der hier Marketingfragen aufgegriffen werden, hervorzuheben.’

(Prof. Dr. Christian Homburg, FAZ, 29. September 1997)

Verzeichnis 2: ‘Die Palette der behandelten Themen ist beeindruckend. {…} Dem Leser wird ein umfassendes Bild von zahlreichen aktuellen Entwicklungen und Denkrichtungen des Marketing vermittelt.’ (Prof. Dr. Christian Homburg, FAZ)

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Language German ● Format PDF ● ISBN 9783663015802 ● Editor Manfred Bruhn & Hartwig Steffenhagen ● Publisher Gabler Verlag ● Published 2013 ● Downloadable 3 times ● Currency EUR ● ID 6387883 ● Copy protection Adobe DRM

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