Ebook > Social Sciences > Economy > Manfred Bruhn & Heribert Meffert: Dienstleistungsmarketing (PDF)

Manfred Bruhn & Heribert Meffert
Dienstleistungsmarketing
Grundlagen – Konzepte – Methoden. Mit Fallstudien

Support

Adobe DRM

Cover of Manfred Bruhn & Heribert Meffert: Dienstleistungsmarketing (PDF)

Heribert Meffert und Manfred Bruhn vermitteln, wie Dienstleistungen professionell vermarktet werden können.

In der 4. Auflage wurden alle Kapitel überarbeitet und um zahlreiche Praxisbeispiele erweitert. Neue Kundenstrategien, zusätzliche Analyseinstrumente zur Messung der Dienstleistungsqualität, neue Entwicklungen in der Personalpolitik und eine intensivere Auseinandersetzung mit E-Services im operativen Dienstleistungsmarketing wurden integriert. Dem Dienstleistungscontrolling wurde ein eigenes Kapitel gewidmet.

Aktuelle, kurze Fallstudien ermöglichen dem Leser, sein Verständnis zu überprüfen.

€42.37

Language German ● Format PDF ● ISBN 9783322931955 ● Publisher Gabler Verlag ● Published 2013 ● Downloadable 3 times ● Currency EUR ● ID 6310879 ● Copy protection Adobe DRM

Requires a DRM capable ebook reader

More ebooks from the same author(s) / Editor

Manfred Bruhn Heribert Meffert

244,320 Ebooks in this category

Cover of Robert P Hirt & David S. Horner: Organelles, Genomes and Eukaryote Phylogeny

Robert P Hirt & David S. Horner: Organelles, Genomes and Eukaryote Phylogeny

The recent revolution in molecular biology has spread through every field of biology including systematics and evolution. Researchers can now analyze the genomes of different species relatively quick …

Cover of Samuel T. Hunter & Jeffrey (University of Virginia, USA) Lovelace: Extending the Charismatic, Ideological, and Pragmatic Approach to Leadership

Samuel T. Hunter & Jeffrey (University of Virginia, USA) Lovelace: Extending the Charismatic, Ideological, and Pragmatic Approach to Leadership

The past 15 years of leadership research have taught us a valuable lesson: There is more than one way to be a successful leader. The Charismatic, Ideological, and Pragmatic (CIP) approach to leadersh …

Cover of Shamil U. Galiev: Extreme Waves and Shock-Excited Processes in Structures and Space Objects

Shamil U. Galiev: Extreme Waves and Shock-Excited Processes in Structures and Space Objects

The theory of waves is generalized on cases when waves change medium in which they appear and propagate. A reaction of structural elements and space objects to the dynamic actions of the different …

Cover of Daniel (Central Institute for Labour Protection, National Research Institute, Poland) Podgorski: New Opportunities and Challenges in Occupational Safety and Health Management

Daniel (Central Institute for Labour Protection, National Research Institute, Poland) Podgorski: New Opportunities and Challenges in Occupational Safety and Health Management

Global economy and its business environment, and thus the world of work, have recently been influenced by demographic and social changes, globalisation, as well as rapid development and introduction …

Cover of Clara Bik-San Lau & Chun-lin Long: Medicinal Plants and Mushrooms of Yunnan Province of China

Clara Bik-San Lau & Chun-lin Long: Medicinal Plants and Mushrooms of Yunnan Province of China

Although many texts describe plants from China, the focus of this book is to draw on the rich culture and environment of medicinal plants and fungi/mushrooms of Yunnan Province. In fact, Yunnan Provi …

Cover of John Triantis: Navigating Project Selection and Execution for Competitive Advantage

John Triantis: Navigating Project Selection and Execution for Competitive Advantage

For many organizations, the way in which processes and projects are selected and executed is a fundamental factor in how well they can prosper in today’s marketplace. By improving efficiency, driving …

Cover of Amitabha (STUP Consultants Pvt. Ltd., Kolkata, India) Ghoshal: Engineering Aspects of Howrah Bridge at Kolkata (1943)

Amitabha (STUP Consultants Pvt. Ltd., Kolkata, India) Ghoshal: Engineering Aspects of Howrah Bridge at Kolkata (1943)

Howrah Bridge is an iconic engineering structure of Kolkata (formerly Calcutta) and is in excellent condition after 78 years of extensive use. The bridge is a balanced cantilever structure, has a cen …

Cover of Javier Alfonso Espinosa Oviedo & Alberto (Universidad Autonoma de Ciudad Juarez, Mexico) Ochoa: Innovative Applications in Smart Cities

Javier Alfonso Espinosa Oviedo & Alberto (Universidad Autonoma de Ciudad Juarez, Mexico) Ochoa: Innovative Applications in Smart Cities

This book is a compilation of chapters on scientific work in novel and innovative reference that compiles interdisciplinary perspectives about diverse issues related with Industry 4.0 and smart citie …