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Manfred Bruhn
Internes Marketing
Integration der Kunden- und Mitarbeiterorientierung. Grundlagen – Implementierung – Praxisbeispiele

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Manfred Bruhn vermittelt einen systematischen und praxisnahen Überblick über die einzelnen Facetten des Internen Marketing: Grundlagen, Internes Marketing aus Sicht des Personal- und des Marketingmanagements, Messung und Kontrolle, Umsetzung in der Unternehmenspraxis.

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Language German ● Format PDF ● ISBN 9783663059738 ● Editor Manfred Bruhn ● Publisher Gabler Verlag ● Published 2013 ● Downloadable 3 times ● Currency EUR ● ID 6367128 ● Copy protection Adobe DRM

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