Ebook > Social Sciences > Economy > Manfred Bruhn: Marketing (PDF)

Manfred Bruhn
Marketing
Grundlagen fur Studium und Praxis

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Studenten und Praktiker erhalten in kompakter Weise eine systematische Einführung in die zentralen Sichtweisen, Prinzipien, Entscheidungstatbestände, Instrumente und Verfahren des Marketing.

In der 7. Auflage wurden alle Kapitel überarbeitet und auf den neuesten Stand gebracht. Dabei ist vor allem den neueren Entwicklungen auf dem Gebiet der Informations- und Kommunikationstechnologien Rechnung getragen worden. Im Rahmen der Vertriebspolitik fanden die aktuelle Entwicklung des Multi-Channel-Marketing und im Rahmen der Marketingorganisation neben der Aufbau- auch Aspekte der Ablauforganisation in der Diskussion Berücksichtigung.

€42.37

Language German ● Format PDF ● ISBN 9783322931320 ● Publisher Gabler Verlag ● Published 2013 ● Downloadable 3 times ● Currency EUR ● ID 6310858 ● Copy protection Adobe DRM

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