Ebook > Social Sciences > Economy > Manfred Bruhn: Sponsoring (PDF)

Manfred Bruhn
Sponsoring
Systematische Planung und integrativer Einsatz

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Das Standardwerk – jetzt in der 4., erweiterten und aktualisierten Auflage – bietet eine entscheidungsorientierte Darstellung der einzelnen Facetten des Sponsoring. In die 4. Auflage sind neue Trends in der Praxis ebenso wie aktuelle wissenschaftliche Erkenntnisse eingeflossen, z. B. die Idee des Relationship Marketing bei der Zielformulierung und Gestaltung des Sponsoring , neue Erkenntnisse der Erfolgskontrolle und neuartige Sponsoringformen, zum Beispiel im Internet. Zahlreiche Beispiele, Schaubilder und aktuelles Zahlenmaterial unterstreichen den hohen Praxisbezug.

€42.37

Language German ● Format PDF ● ISBN 9783322948403 ● Publisher Gabler Verlag ● Published 2013 ● Downloadable 3 times ● Currency EUR ● ID 6311688 ● Copy protection Adobe DRM

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