Combine social media with traditional marketing techniques for
breakthrough results!
While social media is doing much to change the marketing
landscape, it doesn’t mean you have to take an either/or approach
between it and more traditional methods. And the Clients Went
Wild! gives you the tools to take an eclectic approach and pick
the best, most wildly successful marketing
methods–traditional, online, or both–to win at a given
marketing goal. And, whether by means of Facebook, Twitter,
streaming video, or by old-fashioned word of mouth, public
relations, or personal sales skill, the goal is to win, right?
* Find real-life examples of success from some of today’s best
businesses
* Shows how to integrate and benefit from both traditional and
new marketing methods
* Uses the proven business growth strategy Red Zone
Marketing® as a central concept
* Author has proven the concepts successful in her work for
numerous major clients
Don’t throw out tried and true marketing techniques just for the
sake of the new. Do what works! Perfect your marketing mix and win
with And the Clients Went Wild!
breakthrough results!
While social media is doing much to change the marketing
landscape, it doesn’t mean you have to take an either/or approach
between it and more traditional methods. And the Clients Went
Wild! gives you the tools to take an eclectic approach and pick
the best, most wildly successful marketing
methods–traditional, online, or both–to win at a given
marketing goal. And, whether by means of Facebook, Twitter,
streaming video, or by old-fashioned word of mouth, public
relations, or personal sales skill, the goal is to win, right?
* Find real-life examples of success from some of today’s best
businesses
* Shows how to integrate and benefit from both traditional and
new marketing methods
* Uses the proven business growth strategy Red Zone
Marketing® as a central concept
* Author has proven the concepts successful in her work for
numerous major clients
Don’t throw out tried and true marketing techniques just for the
sake of the new. Do what works! Perfect your marketing mix and win
with And the Clients Went Wild!
Table of Content
Acknowledgments xiIntroduction xiii
CHAPTER 1 Executive Summary: The Five Core Principles for
Turning Clients and Prospects into Raving Fans 1
PART I The Principles 5
CHAPTER 2 First Principle: What Are You Doing that No One
Else Is Doing?: Build Client Delight Through Your
Differentiation 7
CHAPTER 3 Second Principle: Focus Your Marketing on Benefits,
Results, and a Call to Action: What’s Really in It for
Them 18
CHAPTER 4 Third Principle: Go Viral!: Create Memorable
Impactful Messaging Worthy of a Pass-Along 27
CHAPTER 5 Fourth Principle: Leverage Your Business Network
for Incremental Growth: Find and Cultivate Centers of Influence to
Move Your Message Fast 37
CHAPTER 6 Fifth Principle: The Critical Importance of
Execution in Your Game Plan: Good Execution Is Better than Good
Strategy 53
PART II The Playbook: Online and Traditional Marketing
Techniques 61
CHAPTER 7 Create a Playbook that Fits Your Business and Your
Personality: Design Your Own Marketing Action Plan 63
CHAPTER 8 Build a Brand Identity on a Shoestring Budget:
Spending Time Effectively Can Be Worth More Than Money
101
CHAPTER 9 Find Your Niche: Corner the Market One Segment at a
Time! 113
CHAPTER 10 Techniques for Creating a Memorable Experience:
Give ‘Em Something to Talk About! 122
CHAPTER 11 Your Best Prospects Come from Referrals: Scripts
and Strategies for Increasing Your Introductions to Others
134
CHAPTER 12 My Web Site Is Working!: Turn a Bland Site and
Your Internet Presence into a Moneymaker 147
CHAPTER 13 Social Media: Effective Strategies that Don’t
Consume All of Your Time 160
CHAPTER 14 Permission-Based Marketing: Strategies for
Successful E-Mail and E-Newsletters 174
CHAPTER 15 Traditional Marketing Still Works: TV and Cable
Advertising, Newspaper, and Other Mediums that Still Cause People
to Buy 187
CHAPTER 16 Direct Mail: Simple Principles for Gaining Sales
from Good Old-Fashioned Mail 196
CHAPTER 17 Events and Seminars: Creating Buzz and Sales
Through Group Presentations 209
CHAPTER 18 Media Methods to Gain Celebrity Status: Take
Advantage of Hot Topics, Timely Events, and Unique Twists to
Attract Attention 226
CHAPTER 19 Special Tactics for Financial Advisors: Ten
Specific Strategies Working Today 241
Notes 255
Index 257
About the author
MARIBETH KUZMESKI, MBA, is the founder of Red Zone Marketing, Inc., which consults to Fortune 500 firms on strategic marketing planning and business growth. A frequent national media contributor and international speaker, Maribeth shares her research and case studies on what is working today in sales and marketing. She has a degree in journalism from Syracuse University and an MBA from The George Washington University. Maribeth lives in the Chicago, Illinois, area with her husband and two teenagers.www.Red Zone Marketing.com
Language English ● Format PDF ● Pages 288 ● ISBN 9780470769881 ● File size 1.9 MB ● Publisher John Wiley & Sons ● Published 2010 ● Edition 1 ● Downloadable 24 months ● Currency EUR ● ID 2324210 ● Copy protection Adobe DRM
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